WPP has announced its acquisition of Brazilian digital innovation and software engineering company, DTI Digital.
The acquisition follows the objectives outlined in WPP’s December 2020 Capital Markets Day, which highlighted expanding WPP’s presence in fast-growing areas of experience, commerce and technology.
DTI’s digital solutions allow clients to become more efficient, digitalised, and connected to their customers, from developing back-office support systems such as data collection software to consumer-facing applications and platforms.
The acquisition will strengthen WPP’s ability in supporting its clients’ end-to-end digital transformation objectives in Brazil and beyond. DIT will benefit from WPP’s global network and relationships with partners and clients.
“Our clients are looking for fully integrated solutions that combine creativity with cutting-edge technology to help them adapt and respond to the rapidly shifting business environment,” said Mark Read, CEO of WPP.
“I am delighted to welcome DTI Digital to WPP and look forward to working together to deliver transformative results for our clients.”
The acquisition is subject to customary regulatory approvals. Deal terms were not disclosed.
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