Why It’s Good Business To Do Good Business

Smiling colleagues talk casually during break at office meeting, business partners communicate discussing ideas at negotiations, man and woman laughing at company conference in boardroom
SHARE
THIS



Corporate social responsibility (CSR) – seems like everyone’s doing it these days. Why? Because it’s a concept every modern business needs to be on board with. Not just because it’s the right thing to do, but because at the end of the day, it’s good business to do good business.

When organisations take a stand on important issues, they not only build trust and rapport with their employees, but with customers and potential buyers, too.

This idea of “purpose” is all-pervasive in today’s business milieu. Being able to authentically integrate purpose into your business is the lifeblood of a successful company, and here’s some data to prove it:

Really, the numbers speak for themselves.

Unfortunately, the recently released 2018 Global Human Capital Trends report by Deloitte revealed only 23 per cent of decision-makers in Australia said social responsibility is a top priority, while 53 per cent said it is not a focus.

Yet for a healthy bottom line and authentic customer engagement, positioning yourself as a socially conscious business is vital. Millennials, in particular, are drawn towards meaningful work. They respect companies who demonstrate a social conscience.

Research also shows being a company with a social conscience improves the happiness of your employees. Giving makes people happier, which makes your employees better workers with a greater sense of compassion and understanding toward others. Further to that, employees are more likely to stay with a company that not only challenges them but gives them a sense of fulfillment. In turn, this helps business growth and allows your employees to take pride in working for a company known for doing good.

Improving your bottom line and client trust 

Being involved in social good positions your brand as socially responsible in the eyes of your consumers and employees. And one of the best and most effective ways to get involved is with peer-to-peer fundraising.

Peer-to-peer (p2p) fundraising involves your community reaching out to their peers (family, friends, colleagues, and acquaintances) to raise money on behalf of a cause, one either chosen by your business or themselves. It differentiates and strengthens your brand in the marketplace, while also connecting you with new donors, partners, and stakeholders to amplify your influence.

Take a stand and pave the way

So how can your company take a stand in a world that increasingly expects more from leaders? One of the most effective is aligning your business with a social good software and strategy company, such as Blackbaud Everydayhero.

Blackbaud Everydayhero is an innovative solution that helps your business make a difference while engaging your employees and customers to do the same. A digital “ecosystem of good”, Blackbaud Everydayhero is a peer-to-peer fundraising platform that provides your employees and customers an easy way to raise much-needed funds for hundreds of worthy causes.

How it works

The company connects corporates and their internal and external audiences by providing best-in-class software to achieve charitable or social responsibility goals.

Blackbaud can help your business become a leader in corporate social responsibility. Here are a few ways corporates can use Blackbaud to drive their brand awareness in the social good space:

  • Get access to partnership opportunities with over 3,000 charities, schools, and nonprofits across Australia and New Zealand.
  • Connect with millions of fundraisers, donors, and community members through large charity and wellbeing-focused events like Sydney’s City2Surf, Melbourne Marathon, Bridge to Brisbane, and Auckland Marathon.
  • Create a fully-customised website encouraging your customers and fans to reach a fundraising or activity goal.
  • Build a secure, centralised hub to highlight employees’ fundraising work within various markets.
  • Work with specialist teams in data science, UX, and behavioural communications to get the best fundraising results possible.

Blackbaud is built on the belief that to build a better world, success comes from more than products. It requires the right people, processes, and technology.

This is why their solutions are tested and proven to give the best experience to users, with the highest speed, reliability, compliance, and conversion rates. Blackbaud acts as an extension to your team. They take care of the strategy, execution, and review of social good projects, so you can focus on operating your business.

Backed by global success, the high-profile Blackbaud corporate roster includes IRONMAN, Suncorp, Commonwealth Bank, Vodafone, and Lucozade Sport, among many others.

With a 100 per cent focus on social good and over 35 years of unparalleled expertise, Blackbaud remains the world’s leading cloud software company powering social good.

Get in touch today via this link to learn about how Blackbaud Everydayhero can help you align purpose and profit.

Please login with linkedin to comment

blackbaud everyday hero

Latest News

Bangkok Thailand - August 31 2017 Facebook App on iPhone with computer laptop background closeup male hand hold social network on smart device concept.
  • Media
  • Opinion

Young Australians Will Abandon Facebook If It Doesn’t Do More To Combat Hate Speech

In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]

Opinion

by B&T Magazine

B&T Magazine
Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent
  • Campaigns

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent

Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts.  With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]

UNICEF Set To Launch ClickforCovid Relief Gaming Stream
  • Advertising

UNICEF Set To Launch ClickforCovid Relief Gaming Stream

In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]

Silverbullet Achieves Adobe Audience Manager Specialisation
  • Media

Silverbullet Achieves Adobe Audience Manager Specialisation

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Technology

General Mills Partners With Zyper To Build Virtual Superfan Communities

Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]

Facebook Pledges $500,000 To Group Admins Across Australia
  • Technology

Facebook Pledges $500,000 To Group Admins Across Australia

Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]