UM has won a competitive pitch to be appointed the worldwide media planning and buying partner for takeaway food ordering marketplace, Just Eat Takeaway.com. In Australia Just Eat Takeaway.com operates as Menulog and as a result of the pitch, UM retains the Menulog account.
UM internationally will now manage the Just Eat Takeaway.com media portfolio in 21 countries, adding another nine as a result of the pitch.
Menulog ANZ marketing director, Simon Cheng, said: “We have had a very successful three years with UM Australia, with the agency delivering sophisticated media planning that has helped evolve our marketing in this dynamic and highly competitive category. In particular, UM have assisted us in enhancing media performance by employing bespoke techniques to blend data and technology. We look forward to continuing this relationship and delivering even stronger results in the future.”
Elena Giannini, group director at UM on the Menulog account, said it was a thrill to be part of the global win and to continue working on Menulog. “It’s such a fast-moving category that we are constantly making adjustments with the Menulog marketing team to the brand and its audiences, we couldn’t be more excited to partner with Menulog for the future.”
UM Australia CEO Anathea Ruys said, “I’m elated to know that our strong partnership with Menulog continues. The UM Menulog team worked incredibly hard both on the pitch and to maintain the high level of quality day-to-day service on the account. The pitch work was exceptional – strong, creative thinking based on robust audience knowledge, pulled through powerfully into media.”
“We are also grateful for the highly valuable support from skill sets with our Mediabrands group,” said Ruys.