Typically, a TV news report is full of highly-paid people, beautifully presented, reading the day’s news verbatim from a pre-prepared autocue.
Problem for them is, with all the cameras beaming in on their every move, any stuff-up is quickly caught for perpetuity and, hopefully, soon goes viral for us all to have a laugh at.
Take this clip from the BBC in Wales over the weekend where the anchor throws to her post-news host who is yet to resume her position. Check out the perfect fail/save below:
So near, yet so far. pic.twitter.com/YT8b7y8yn6
— Gary Taphouse (@garytaphouse) August 24, 2019
Still, it arguably wasn’t as good as our very own Natasha Exelby who was caught twiddling a pen during a live cross on the ABC back in April 2017. Exelby, a casual with the public broadcaster, didn’t have her contract renewed.
Is it too early to start planning your holiday campaigns? Definitely not, argues Pinterest CMO Andréa Mallard in this piece. Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household—an audience that buys and spends more. Reach […]