Typically, a TV news report is full of highly-paid people, beautifully presented, reading the day’s news verbatim from a pre-prepared autocue.
Problem for them is, with all the cameras beaming in on their every move, any stuff-up is quickly caught for perpetuity and, hopefully, soon goes viral for us all to have a laugh at.
Take this clip from the BBC in Wales over the weekend where the anchor throws to her post-news host who is yet to resume her position. Check out the perfect fail/save below:
So near, yet so far. pic.twitter.com/YT8b7y8yn6
— Gary Taphouse (@garytaphouse) August 24, 2019
Still, it arguably wasn’t as good as our very own Natasha Exelby who was caught twiddling a pen during a live cross on the ABC back in April 2017. Exelby, a casual with the public broadcaster, didn’t have her contract renewed.
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]