Travel insurance company SureSave has unveiled its new-look logo, tagline and agent website (Agent Console), in line with the travel insurance provider’s new brand proposition, Help.
SureSave’s refreshed logo is bold, confident and friendly, repositioning the brand as the travel insurance provider that offers help, and also a friendly voice, to travellers in foreign lands.
Michael Callaghan, general manager, explains that, at SureSave, they offer something travellers need more than ever: World Assistance.
“After months of research and development with travel agents, we are very excited to unveil our SureSave branding. Our new logo brings to mind a ‘clothing pocket’ or ‘map marker’, representing our ability to be right there with the customer on their travels, should they ever need us. SureSave’s colour, teal, is also unique. It’s a very calm colour, just like us,” says Michael.
“Most of the time, our agents’ customers are heading to places in the world they may never have visited before. They are looking for experience, expertise and advice and, with SureSave, they know that help is always at hand.
“Not only do we offer guidance on the most suitable level of travel insurance coverage, but we are also a valuable source of travel and safety information. Our expert travel knowledge sets us apart and is at the centre of everything we do, so they can feel rest assured that they will be taken care of,” says Michael.
The unveiling of SureSave’s new brand coincides with the launch of its revamped agent website, Agent Console. The easy to navigate website provides agents with access to saved quotes and policies, an overview of the range of travel insurance options, claims information and processes, and frequently asked questions.
“Our strong heritage in travel, safety and assistance gives us a unique point of view and the new brand now reflects this.”
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]