Travel Insurance SureSave Unveils New Look

Paris from Parc de Saint-Cloud
SHARE
THIS



Travel insurance company SureSave has unveiled its new-look logo, tagline and agent website (Agent Console), in line with the travel insurance provider’s new brand proposition, Help.

SureSave’s refreshed logo is bold, confident and friendly, repositioning the brand as the travel insurance provider that offers help, and also a friendly voice, to travellers in foreign lands.

Michael Callaghan, general manager, explains that, at SureSave, they offer something travellers need more than ever: World Assistance.

SURE SAVE+Tag_RGB

 

“After months of research and development with travel agents, we are very excited to unveil our SureSave branding. Our new logo brings to mind a ‘clothing pocket’ or ‘map marker’, representing our ability to be right there with the customer on their travels, should they ever need us. SureSave’s colour, teal, is also unique. It’s a very calm colour, just like us,” says Michael.

“Most of the time, our agents’ customers are heading to places in the world they may never have visited before. They are looking for experience, expertise and advice and, with SureSave, they know that help is always at hand.

“Not only do we offer guidance on the most suitable level of travel insurance coverage, but we are also a valuable source of travel and safety information. Our expert travel knowledge sets us apart and is at the centre of everything we do, so they can feel rest assured that they will be taken care of,” says Michael.

The unveiling of SureSave’s new brand coincides with the launch of its revamped agent website, Agent Console. The easy to navigate website provides agents with access to saved quotes and policies, an overview of the range of travel insurance options, claims information and processes, and frequently asked questions.

“Our strong heritage in travel, safety and assistance gives us a unique point of view and the new brand now reflects this.”

Please login with linkedin to comment

#vueltaskelta Eurosport Great Barrier Reef

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]