Australian media network TotallyAwesome has launched a digital platform to allow advertisers to connect with under 18’s in a brand safe environment.
The platform, TotallyAwesome Programmatic Playground, is the world’s first programmatic solution aimed at younger people in the APAC region, engaging with users contextually via apps, websites and games in an attempt to provide brand-safe environments for teens.
The platform aims to deliver over 300 million monthly active online users under 18 across Asia Pacific, without collecting any personal information or data.
“We’re extremely proud to bring the world’s first programmatic solution to safely engage with an Under 18 audience to market in Asia Pacific” said Will Anstee (left in main photo), CEO of TotallyAwesome. “We’ve invested significant time and resources to create this world-first solution that enables brands and agencies to engage with this powerful and influential audience with meaning and utility at scale, in a protected environment.”
TotallyAwesome Programmatic Playground provides the largest and best in class media supply across Asia-Pacific when it comes to engaging Under 18’s, with all inventory screened by human moderators including teenagers.
It is compliant with both OPPA and GDPR data privacy guidelines and regulations, is a member of the kidSAFE Seal Program, and follows the most advanced Government regulations protecting kids’ data and privacy.
“The TotallyAwesome Programmatic Playground combines a best-in-class contextual discovery platform with privacy compliant technology and informed human insight to create a world-first solution”, added AUNZ managing director of TotallyAwesome James Sawyer (right in main photo).
“We’re delighted to be able to provide a safe and efficient environment to enable brands and their agencies to build powerful Private Market Places (PMP’s) to responsibly engage with this audience in Australia”.
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