ThinkTV is undertaking an initiative with Sky News on a new monthly series of interviews that will shine a spotlight on Australian CMOs and CFOs and the ways they drive growth for their businesses.
The Business Drivers interviews series will appear during, Business Weekend, Sundays at 11am AEDT on Sky News, Foxtel channel 103 and 600.
In the coming months, Australia’s top CMOs and CFOs will appear on the program to discuss driving business in highly competitive categories and how they navigate the ever-changing media landscape to ensure that they are connecting with audiences to great effect.
ThinkTV CEO Kim Portrate said: “While brands face challenges unique to their sector, often these concerns are mirrored by their counterparts in a range of categories. Sky News’ Business Weekend program is the perfect vehicle to explore these challenges, how Australia’s top brands tackle them, and the role TV plays.”
The first segment features South Australian Tourism Commission Executive Director of Marketing Brent Hill as he discusses the #bookthemout campaign which encourages tourists to visit areas of South Australia unaffected by the bushfires. In the segment, Hill explains how he is diverting media spend to domestic markets and the importance of getting the tone of advertising right in the current climate.
Watch Business Drivers during Business Weekend on Sky News, Foxtel channel 103 and 600, Sundays from 11am AEDT or watch on demand at thinktv.com.au/businessdrivers.