‘ThinkTV Can’t Exist In Current Form’ As Ten Confirms Exit
Only months after Toadie announced he was leaving Neighbours, TV's effectiveness body…
ThinkTV’s Kim Portrate Departs
Kim Portrate says sayonara to ThinkTV. Will TV ad dollars follow her…
Total TV Advertising Market Records 8.1% Decrease In Ad Revenue For FY24
If anyone's having an annus horribilis in 2024 it's the TV networks.…
ThinkTV: Total TV Ad Market Recorded $4.1 Billion In Revenues In 2022
A bit of a mixed bag in these TV ad spend numbers.…
Total TV Advertising Market Up 11%, As BVOD Continues To Surge
TV ad spends prove to be in rude health. Which should translate…
Total TV Market Saw Ad Revenue Of $3.8 Billion In 2020-21 Financial Year
In exciting news for the return of the 12-hour, booze-fuelled industry lunch…
TV Will Not Only Build Your Brand, It Will Get Your Cash Registers Ringing
There can be no denying TV's power as an advertising medium. Putting…
TV Market Ad Revenue Dives As It Records $3.4B In FY19-20, Down 13.7%
TV ad revenues plummet 13.7%. Still, it could be worse, they could…
ThinkTV Launches Business Drivers Interview Series
ThinkTV unveils new series aimed at CMOs and CFOs, and definitely not…
ThinkTV Expands To Form The Premium Content Alliance
ThinkTV unveils new Premium Content Alliance. Although B&T can't help but think…
Total TV Market Down 5.9% In Ad Revenue, While BVOD Grows 43%
This article comes with a bit of bad & a dash of…
Australian Broadcasters Select 9Galaxy For Demand-Side Buying Platform
Not added "demand-side buying" to your list of buzzwords? Squeeze it in…
ThinkTV CEO Kim Portrate On VOZ, The Struggle Of The Networks, SVOD & The Threat Of Tech Giants
B&T has a tête-à-tête with ThinkTV CEO Kim Portrate. And you know…
TV Ad Revenues Hit $4.1 Billion, But Down 4.1% YOY
TV ad revenues are down 4.1%, which could mean you'll have less…
ThinkTV: Facebook/PwC Report Is Hiding The Real Issue
This Facebook/PwC drama has dominated the headlines. What we need is another…
Ad Guru Peter Field To Investigate What Makes Aussie Campaigns Effective
Do your campaigns often bomb, tank or just generally stink? Well, help…
Australian TV Ad Market Hits Record $2.08 Billion, BVOD Surges 43%
It's had a few hiccups in recent times, but a new report…
Total TV Ad Revenue Grows In June Half, Full Financial Year
Porsche dealerships put on notice as TV execs prepare to make their…
Ritson Leads A Great Night On Australian TV
TV-land has always known how to put on a good party and…
ThinkTV Report: Video Advertising Has Month-Long Affects
Despite the findings, B&T has trouble remembering basically anything. Thank god it's…
TV Broadcasters Unite On Standard Briefing Portal To Make Trading Easier
ThinkTV has kept its media briefing on a new media briefing portal…
ThinkTV’s Kim Portrate: “TV Commercials Remain (Advertising’s) Crown Jewel”
ThinkTV boss responds to a recent & controversial B&T column. No, nothing…
Study: TV Ads Outperform Facebook & YouTube For Sales Impact, Regardless Of Screen Type
Is it just us or is everyone suddenly talking TV again? B&T…
Study: Nothing Beats TV Advertising For ROI On Ad Spends
Does the "TV is dead" debate rage around your agency? Let this…
Ad Contrarian Bob Hoffman’s Best Bits From ReThinkTV
Need a list of good quotes to smack down a GenY with?…
New $1 Million Study Claims TV Is Almost Twice As Efficient As The Next Channel
Not swayed by last week's 'power of TV' study? Well, here's the…
Five Must-Have Social Media Tools For Social Media Marketers
Buffer, BuzzBundle and Tweepi may sound like gay hook-up apps but they…