ThinkTV: Total TV Ad Market Recorded $4.1 Billion In Revenues In 2022

ThinkTV: Total TV Ad Market Recorded $4.1 Billion In Revenues In 2022

ThinkTV has today announced the total TV advertising revenue figures for the six and 12 months to 31 December 2022.

The total TV advertising market, which includes metropolitan free-to-air, regional free-to-air, subscription TV and Broadcaster Video on Demand (BVOD) and excludes SBS, recorded combined revenue of $4.1 billion for the year to December 2022, which was up 1.2 per cent compared to the same period ending December 2021.

In the December half, TV advertising revenue was $2.1 billion, down 3.7 per cent when compared to the same period ending December 2021.

ThinkTV CEO Kim Portrate said: “Just as Australians and their love for TV continued in 2022, so too did advertisers’ reliance on Total TV as the foundation for their marketing efforts. This is clear in the numbers. Total TV had a solid year, despite the last six months reflecting broader macro-economic conditions felt by all sectors of the industry.”

Investment in BVOD platforms 7plus, 9Now, 10 Play, Foxtel Go, Foxtel Now and Kayo continues to accelerate with BVOD revenue up 10 per cent to $239 million for the six months to 31 December 2022. BVOD revenue for the total financial year was $448 million, up 23.5 per cent year-on-year.

Portrate added: “Audience viewing habits continue to shift and Australian broadcasters are expanding the way they cater to these changes. The growth of streaming viewership, and

the introduction of FAST channels, are two great examples of innovations in the BVOD space in the last 12 months. Advertisers are clearly taking note with revenue once again increasing for BVOD, Australia’s fastest growing media channel.”




Please login with linkedin to comment

thinktv

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]