Total TV Ad Revenue Grows In June Half, Full Financial Year

Total TV Ad Revenue Grows In June Half, Full Financial Year
SHARE
THIS



Leading television industry body, ThinkTV has announced the latest Total TV advertising revenue figures (excluding SBS), which show strong growth in the six months to June 30, 2018 and the 12 months to June 30, 2018.

The Total TV ad revenue market increased by 1.8% to $1.98 billion for the six months to June 30, 2018, bringing total financial year revenue for the sector to $4.15 billion. This result was driven by a particularly strong performance in the free-to-air sector, which was up 3.81% in the June half, to report revenues of $1.36 billion and $2.86 billion, up 2.53 % for the full financial year.

Mass consumer uptake of the Broadcaster Video on Demand (BVOD) platforms 7Plus, 9Now, Tenplay and Foxtel Now has translated into record digital growth, with BVOD revenues up 40.5% to $50 million for the six months to June 30, 2018.

The success highlights consumers’ growing demand for streaming TV content, which lifted BVOD revenues for the financial year to $92.8 million, up 32.38% year-on-year.

“The Total TV ad market remains strong with just under $2 billion invested in the past six months and more than $4 billion for the full financial year,” said Kim Portrate, Chief Executive of ThinkTV. “It’s important to note that we have seen strong revenue growth across the premium BVOD market and the wider linear television market.

“The rise in BVOD revenues demonstrate the explosive growth that has been driven by the TV industry’s commitment to satisfying its audiences’ hunger for professionally produced content at the time, place and on the device of their choice. Given that demand, and the industry’s recent announcements regarding advanced audience targeting, BVOD will remain an area of rapid growth.

“Advertisers and agencies are increasingly recognising that the premium content that powers multi-platform TV provides gives their brands and business a powerful advantage in today’s increasingly competitive environment. Moreover, nothing beats TV for reach, scale or return on investment – and all in a brand safe environment – so these results are very pleasing,” said Portrate.

Over the full financial year, the Total TV ad revenue market was $4.16 billion, an increase of 0.5% compared with the previous corresponding period.

The Total TV metric includes metropolitan and regional revenues from commercial broadcasters, including ThinkTV members Seven Network, Nine, Network Ten and Multi-Channel Network/Foxtel.

Please login with linkedin to comment

thinktv tv ad revenue

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine