Total TV Advertising Market Up 11%, As BVOD Continues To Surge

Total TV Advertising Market Up 11%, As BVOD Continues To Surge
B&T Magazine
Edited by B&T Magazine



Total TV revenue increases 11 per cent for the 12 months to June 2022. While BVOD growth continues to accelerate – up 53 per cent.

ThinkTV has announced the total TV advertising revenue figures for the six and 12 months to 30 June 2022. 

The total TV advertising market, which includes metropolitan free-to-air, regional free-to-air, subscription TV and Broadcaster Video on Demand (BVOD) and excludes SBS, recorded combined revenue of $4.3 billion for the year to June 2022, which was up 11 per cent compared to the same period ending June 2021.  

In the June half, TV advertising revenue was $2 billion, an increase of 7 per cent when compared to the same period ending June 2021.  

The total revenue for the metropolitan free-to-air networks was $1.3 billion for the six months to June 2022, up 4.3 per cent compared to the same period last year. For the 12 months, metropolitan free-to-air advertising revenue was $2.8 billion, up 8.7 per cent. 

Performance by sector 
 6 months to Jun 22 % change 12 months to Jun 22 % change 
Total TV (ex SBS) $2,024,641,264  7.0% $4,269,599,256  10.8% 
Metro FTA $1,323,191,861  4.3% $2,828,086,766  8.7% 
Regional FTA $327,445,186  4.6% $678,053,313  5.9% 
National $165,674,034  -0.3% $337,151,788  0.4% 
BVOD $208,330,183  43.9% $426,307,389  53.3% 

 

ThinkTV CEO Kim Portrate said: “In the last 12 months, advertiser support for Total TV has gone from strength to strength.

“Despite, or perhaps because of difficult conditions and continuously evolving audience behaviours, more and more advertisers are turning to proven media to drive their business growth. These figures are a timely reminder that the millions of Australians reached every day convert into customers for the brands advertising on TV.”  

Investment in BVOD platforms 7plus, 9Now, 10 Play, Foxtel Go, Foxtel Now, and Kayo continues to accelerate with BVOD revenue up 44 per cent to $208 million for the six months to 30 June 2022. BVOD revenue for the total financial year was $426 million, up 53 per cent year-on-year. 

Portrate added: “BVOD remains Australia’s fastest growing media channel and for good reason: it offers reach, scale and effectiveness. More advertisers are coming to understand BVOD’s power to shift sales just as more consumers are live streaming TV content more often. Given that, BVOD’s growth is poised to continually outpace online video competitors in the coming months and years.”




Please login with linkedin to comment

kim portrate thinktv

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]