Australian TV Ad Market Hits Record $2.08 Billion, BVOD Surges 43%
Industry body ThinkTV has announced the total TV advertising revenue figures for the six months to December 31, 2018.
The total TV market including metropolitan free-to-air, regional free-to-air and subscription TV recorded combined revenues of $2.08 billion, which was 4.56 per cent lower than comparable revenues for the same six months a year earlier.
In the December half, the advertising market for metropolitan free-to-air and subscription-television fell by 3.97 per cent to $1.70 billion versus the same period a year earlier.
Broadcast video on demand (BVOD) advertising revenues – which include advertising revenues from online catch-up services and the live online streaming of TV over the internet – grew by 42.95 per cent in the six months to December 2018 versus the same period a year earlier. This was aided by the prodigious growth of BVOD platforms such as Foxtel Now, 9Now, 7plus and 10 Play.
ThinkTV chief executive Kim Portrate said the performance of total TV revenues reflected the weaker overall advertising market versus the same period a year earlier due to cyclical factors such as the same-sex marriage plebiscite in 2017, the absence of the Ashes Test Series in 2018, and the Hayne Royal Commission throughout 2018.
“The Total TV figures represent a respectable performance in challenging market conditions for all media, particularly given the tougher comparisons in the last half due the return to growth of the free-to-air metropolitan market in the six months to December 2017,” said Portrate.
“TV is proven as the most effective advertising platform and is committed to becoming more effective by giving advertisers new ways to connect with customers. The remarkable growth in BVOD revenue – which doubled in pace versus the same period last year – and new addressable TV advertising products are just two examples of this commitment.”
Latest News
Study: Why The Australian Made Green & Gold Kangaroo Remains A Winner
The Australian Made logo has confirmed its international appeal, with new Horizon Consumer Science research finding 97 per cent of overseas consumers have a positive first impression of the iconic green and gold kangaroo. The research, which was carried out in six diverse export markets, found that more than two thirds (70 per cent) of […]
DDB Melbourne Wins Dulux’s Creative
Dulux has appointed DDB Melbourne as its sole creative and strategy agency following a competitive pitch. As a result of the appointment, the agency will lead strategy and creative for Dulux’s Decorative paints and coatings portfolio of brands, including Dulux, British Paints, and Berger. Dulux GM of Marketing, Strategy & Growth, Richard Hansen said: “Previously […]
Heckler Collaborates For OnePlus Nord’s Gray Ash Global Launch
Design and visual effects house Heckler has created the international launch video for global technology brand OnePlus’ newest offering: the OnePlus Nord special edition Gray Ash smartphone.
The Bottle-O Goes Musical In New Brand Campaign Via Channel T
Is it just us or is there a surprising number of booze ads on B&T today? You can almost get cirrhosis just reading.
Sapporo Brings Origins To Life In New Manga-Inspired Campaign Via Cummins&Partners
Alongside ironic T-shirts and thick rimmed spectacles, a love of Manga is essential for any budding agency creative.
Women in Media’s Cara Meade: “Find Clarity When There Is Chaos, Inspire Action Where There Is Lethargy”
Looking for a bit of Monday inspiration? Well, this is an essential read. Or, there's always the pub schnitzel.
“You Don’t Need To Be A Star To Have A Voice” Says Nike In New Voting Campaign
When a pair of trainers cost you 250 bucks it's only fair that Nike repays us with a new ad campaign every second day.
Lawyers Called In As Roxy Jacenko And Candice Warner Fight It Out Over Agency Contract
Oh no! The Roxy-Candice stoush has taken a decidedly ugly turn. Here's hoping Candice can keep control of her bowels.
“Daylight Robbery!” TV Reporter Gets His Phone Stolen During Live Cross
B&T has headlined this "daylight robbery" because, as you'll see, it features a robbery in daylight hours.
Leading Through Change: Why Network 10 Is All In On First Party Data
This includes both a video & stunning views of Sydney Harbour. It could only be bettered by being shat on by a seagull.
“A Weekend At Biden’s!” Presidential Hopeful Gets Hilariously Roasted In Spoof Ad
The presidential race to the bottom appears to have not quite reached the bottom in latest spoof attack ad.
ME Bank’s Candice Ayad: Leaders Of The Future Must Show Empathy, Vulnerability
Candice Ayad has worked with strong, powerful women leaders. But they lacked two fundamental qualities in their leadership, which, she says, will be critical within businesses going forward. The Women in Media Awards, presented by Are Media, are just days away, with the best of Australian media set to be recognised and celebrated for their […]
Independent Media Agencies Of Australia (IMAA) Launches Exclusive ‘Insights And Innovation’ Webinars
The IMAA unveils new ‘insights and innovation’ webinar which ideally will include both insights and innovations.
Three Ways Foxtel Impressed During Its Upfronts
GroupM's Nicola Lewis gives her take on Foxtel. And by that we mean the Upfronts, not its array of cooking programs.
The Five Values For Business Success
Here's a serious business article that hopefully ticks B&T's quota box for serious business articles.
Destination Gold Coast Launches Largest-Ever Tourism Campaign
Destination Gold Coast launches massive new campaign that sadly doesn't include out of control schoolies running amok.
Sunday TV Wrap: NRL Grand Final Pulls 2.1 Million, As The AFL Hits 2.9 Million
All B&T asks is you try and be kind to any Panthers or Cats supporters in the office today. If they bothered to turn up.
Heineken Launches ‘Cheers To All’ Marketing Campaign In Australia
This ad aims to tackle stereotypes in beer ads and it does by using very stereotypical attractive people.
Malcolm Turnbull Signs Petition Calling For A Royal Commission Into News Corp
If there was one thing guaranteed to get you written off by News journos it'd have to be signing a petition against it.
SecondBite Food Rescue Launches First National Campaign
This is not only for a good cause, but it features a cute kid with a bowl of spaghetti on his head. What's not to love?
KitKat Launches New Campaign Encouraging Aussies To ‘Give the Planet a Break’
This new KitKat initiative enables you to not only help save the planet but get fat while doing it.
Is B2B Marketing Missing Its Emotional Touch?
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
Aussie Taxpayers Invested $50M In Failed Streaming Service
Fresh from buying the Australia Post board Cartier watches, the Aussie taxpayer is copping yet another shafting here.
Springfree Trampoline Unveils New TV ‘That’s Why We Got A Springfree’
Who didn't love the backyard trampoline as a kid? And many of us still carry the physical scarring from the adventure.
Women In Media’s Tara O’Keefe: “What Worked Yesterday Doesn’t Today And Certainly Won’t Tomorrow”
Here's some wise words from QMS’ Tara O’Keefe. Yet, not that wise that you'd have to have done chemistry for the HSC.
An “Intellectual Thickshake”: Ben Fordham Rips On Pete Evans, As Pete Viciously Fires Back
B&T's understanding is that Pete Evans is a chef? Why doesn't he pop on the apron and get back to cooking dinner?
Why The ACCC Has Its Eye On iMessage, Facebook Messenger And WhatsApp
Any bartender that served Rod Sims a chardonnay would NOT want to fall short of that line on the glass, that's for sure.
Burger King Trials Reusable Packaging
Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.
Thursday TV Wrap: Gogglebox Takes Top Spot Despite Slight Dip
Gogglebox is almost like a scientific, neurological study into the human condition. Just with more bogans and ad breaks.
Borat Hijacks Landmarks Around The World To Promote Long-Awaited Sequel
Borat promotion comes to Bondi. And even it couldn't find any parking & got charged $9 for a tumeric almond milk latte.
