ThinkTV has announced the Total TV advertising revenue figures for the six and 12 months to 30 June 2024 revealing that Total TV revenue decreased 8.1 per cent for the 12 months to June 2024, while Broadcaster Video on Demand is up 12.7 per cent.
The Total TV advertising market, which includes metropolitan free-to-air, regional free-to-air and Broadcaster Video on Demand (BVOD) and excludes SBS, recorded combined revenue of $3.3 billion for the year to June 2024, down 8.1 per cent compared to the same period ending June 2023.
In the June half, free-to-air advertising revenue was $1.5 billion, down 7 per cent when compared to the same period ending June 2023.
Advertising investment in BVOD platforms 7plus, 9Now and 10 Play increased with BVOD revenue up 12.9 per cent to $212 million for the six months to 30 June 2024.
BVOD revenue for the total financial year was $441 million, up 12.7 per cent year-on-year.
| Performance by sector | ||||
| 6 months to Jun 24 | % change YOY | 12 months to Jun 24 | % change YOY | |
| Commercial FTA | $1,496,741,401 | -7.05% | $3,276,513,605 | -8.1% |
| Metro FTA | $998,108,026 | -10.9% | $2,224,170,567 | -12.0% |
| Regional FTA | $286,176,108 | -5.1% | $610,905,628 | -5.5% |
| BVOD | $212,457,267 | 12.9% | $441,437,410 | 12.7% |
“Despite some of the most challenging conditions in recent history, the Australian television industry has shown remarkable resilience. These results reflect a sustained period of adaptation and innovation as broadcasters continue to evolve to meet the needs of advertisers and viewers, ensuring brands remain front and centre within the content Australians watch,” said ThinkTV CEO Kim Portrate.
“The sustained growth of BVOD revenue underscores the value advertisers place on premium, brand-appropriate content – particularly when it is supported by the ability to target audiences with privacy-compliant first-party data solutions. The television industry is confident this will drive ongoing investment and innovation as more brands move to a Total TV strategy to maximise their business results”.
