B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Anthony Albanese
  • Cannes Lions
  • NRL
  • Federal Election
  • B&T Women in Media
  • State of Origin
  • Thinkerbell
  • AI
  • Spotlight on Sponsors
  • EssenceMediaCom
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: The Living End Rock The Crowd At Four N’ Twenty’s Loaded! Rolls Campaign By BRING Agency
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > The Living End Rock The Crowd At Four N’ Twenty’s Loaded! Rolls Campaign By BRING Agency
Campaigns

The Living End Rock The Crowd At Four N’ Twenty’s Loaded! Rolls Campaign By BRING Agency

Staff Writers
Published on: 10th June 2022 at 8:52 AM
Edited by Staff Writers
Share
4 Min Read
SHARE

BRING, Universal Music for Brands today combined two of Australia’s favourite things by fusing Australian ‘rock’ royalty, The Living End, and iconic ‘roll’ manufacturer Four’N’ Twenty to celebrate morning breaks and launch of two new Loaded! Rolls into the Australian market.

The one-of-a-kind pop up cafe, marvellously named ‘Rock’N Rolls’ completely took over the iconic local cafe; Black Market Roasters in Marrickville, transforming it into a weird and wonderful fusion of food and rock fun.

The band entertained the packed-out crowd with an hour-long performance, to create a loaded lunch surely destined for the Rock and Roll hall of fame, if of course they had a category for late morning pop-up cafes that serve up your fave rock bands alongside your fave break time food.

When asked if this category was in the works, a spokesperson from the Rock and Roll hall of fame simply said “no comment”, which could mean it’s in the works, maybe.

James Griffiths, executive creative director at BRING, said as he clutched his sausage roll during a particularly vibrant guitar solo said; “We’re excited to be bringing together two of Australia’s biggest passions. Our data shows that Four’N Twenty’s target demo absolutely love rock music, it’s their number one streamed genre, so this felt like a really fun and exciting way to launch the new Loaded! Rolls range into the market. The brand has such great heritage within the sports world, and we’re thrilled to be taking the brand into music to excite a new audience”.

The Living End showed all attendees a hell of a time during the Four N’ Twenty event. In the centre image, all three members of the group.

The pop-up activation brought to life a fun mash-up of sausage rolls and music, with a wall of legends showcasing the best in food, music and sports. New Loaded! Rolls were served up hot to fans as they stepped inside a cafe style playful environment.

Anand Surujpal, general manager – marketing & innovation for Patties Foods said: “Evolving from sport into music, we are thrilled to be partnering with The Living End to launch our brand new Four’N Twenty Loaded! Rolls into the market. Celebrating our heritage and bringing this unique Rock’N’Roll campaign to life with a live music gig in the middle of Sydney is a moment that people will talk about for years to come.”

Chris Cheney, lead singer of The Living End said; “We’ve been a big fan of Four’N Twenty ever since we were kids, and love grabbing a sauso roll on the road when we’re on tour. We’re thrilled to be partnering with the brand to combine two of our favourite things – great Aussie rock with great Aussie food. Was it a little weird? Hell yeah. But we’re into it”.

Using world-first patented technology, Australia’s No.1 and most loved pie brand – Four’N’Twenty has officially introduced new innovative filled Loaded! Rolls, available in two mouth-watering flavours – Meat Lovers filled with BBQ sauce and Brekkie Roll offering the classic Aussie Brekkie taste of bacon and cheese with an egg sauce centre. The perfect snack to enjoy anytime, anywhere!

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: bring agency\, four n' twenty, The Living End
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

We Are Social Australia Promotes Kelly Spence To Managing Partner
25/06/2025
Initiative Strengthens Leadership Line-Up To Power Next Phase Of IAG Growth
25/06/2025
Indie-pendents Day Has Returned! This Time It’s The Best Of The Best Media Agency Chiefs
25/06/2025
Branding Agency Principals Rebrands IAP2 Australasia To The Engagement Institute
25/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?