Hooray! Bluey Is About To Be Turned Into A Lego Set
Bluey finally makes the cut to be turned into Lego. Agro, Mr…
Cartology’s 2024 Campaign Of The Year Crowns Mutti & The Lego Group
Cartology has crowned the best in retail media effectiveness overnight with Mutti…
AMEX, LEGO, Myer & Westfield Among Brands Painting Sydney Green & Pink For Wicked Premiere
Major brands jump on Wicked's Aussie film opening. Thankfully, no sign yet…
Football Australia & LEGO Launch Latest OUR GAME Content Series
More cracking work from Football Australia, encouraging more girls to play football.…
The LEGO Group & Formula 1 To Go Full Throttle On New Brand Partnership
In bad news for sales of tawny port & black business socks,…
LEGO Australia & NZ Builds Out-of-this World Space Campaign
Lego's own research shows 70% of Aussie kids want to travel to…
Publicis One Nabs $627m LEGO Global Media Account From Initiative
The 3 stages to Lego: 1) Kid abandons it. 2) You reluctantly…
LEGO Goes Viral With Hilariously Relatable Social Post For Its Tuxedo Cat Set
Live with small kids, nerds or IT professionals? You'll know what it's…
LEGO Promotes Justine McKenny To Head Of Marketing For ANZ
Justine McKenny promoted to LEGO's local head of marketing, as she enters…
Sydney To Get The World’s Biggest LEGO Store
Other than sex toys and 'Ça Plane Pour Moi', LEGO is undoubtedly…
Football Australia & LEGO Encourage Women & Non-Binary Footballers Via Chisel
Football Australia launches localised content series in partnership with LEGO, building on…
Lego “Goes Woke” With Down Syndrome Figure According To Fox Host
Fury as Lego has apparently gone "woke". No news of the vile…
Lego City And Nitro Circus Strike Thrill-Seeking Partnership Via Initiative, Mediabrands’ Content Studio
Extreme Lego sports should include the midnight barefoot run to the bathroom…
LEGO Constructs A Life Size Replica Of Daniel Ricciardo’s McLaren Race Car
LEGO builds replica McLaren for Daniel Ricciardo ahead of this weekend's Grand…
LEGO Pledges To Remove Gender Bias From Its Marketing
LEGO pledges to remove gender bias from its marketing. Confirms it won't…
Lego Unveils Brilliantly Fun New Campaign That’s A Celebration Of Kids’ Imagination
Lego's one of those toys that's great no matter your age. Although…
Lego Announces Plans To Start Making Bricks From Old Drink Bottles
Once again the Scandinavians proving they're on it when it comes to…
LEGO Reaches Record Sales And Profits In 2020
LEGO unveils record 2020 profit. No doubt helped by a sizeable license…
LEGO Revises Its Iconic 1981 ‘What It Is Is Beautiful’ Campaign In Celebration Of International Women’s Day 2021
LEGO's undoubtedly a brilliant toy for kids, yet few grow up to…
Aussie & Kiwi Icons Revisit Childhood In Nostalgic LEGO Super Mario Collab
It's often said there's no pain quite like treading on LEGO. Still,…
LEGO’s Officially The Most Popular Brand On YouTube With Over 10B Views
If anyone's enjoying a resurgence of late, it has to be LEGO.…
LEGO, Amazon, Lexus & Nivea Top List As Best Global Brands For Customers
Thought B&T hadn't run a "best brand" list for a good four…
LEGO Mocks Elon Musk With Hilarious “Shatterproof” Truck
LEGO's social media manager deserves a pay rise for this one, which…
LEGO Unveils Epic Ad & It’s Gloriously Joyous Nonsense
Does the very thought of kids make you want to have your…
From Top Rating TV To The Boardroom: Lego’s March On Innovation
Is there anything Lego can't concur, we ask? But why must they…
oOh!media Vies For LEGO Masters Title With Bus Shelters Around The Country
oOh!media is vying for the LEGO Masters title with bus shelters around…
UM Retains LEGO Media Account Following Global Review
B&T's prediction that LEGO's media was set to change hands proven "wrong,…
Campaign: Indie Sydney Shop Ward 6 promotes Aboutlife Stores
Ward6 have launched a series of tactics for natural market place store,…
