oOh!media is vying for the LEGO Masters title with bus shelters around the country.

The multi-format campaign combines Commute by oOh! Street Furniture assets with oOh!’s extensive network of classic and digital assets across the retail, roadside, office and cafe environments.

oOh!media’s chief customer officer David Scribner said the eye-catching special builds and creative content across oOh!’s other formats exemplify how an integrated campaign can fully utilize oOh!’s Out of Home ecosystem to effectively reach and engage meaningful audiences.

Scriber commented: “The LEGO Masters bus shelters are unmissable to commuters across Brisbane, Sydney, Melbourne, Perth and Adelaide, and the integration with retail, roadside, office towers and cafes will deliver a campaign reach of close to 8.3 million.

“Whether you’re a LEGO® enthusiast or not, the campaign is capturing the attention of Australians through its creative impact and scale.

“This is no doubt supporting the strongest launch of a reality format by any network this year.”

Nine’s group marketing director, Karen Madden, said the special-builds across Commute by oOh!’s Street Furniture assets helped bring the LEGO Masters campaign to life.

Madden added: “oOh! has helped us take LEGO Masters from the small screen to the streets of major cities around Australia, by creating a high-impact and tangible execution brick by brick and making bus shelters LEGO® Masterpieces,”

The network’s brand new series, puts 8 pairs of ‘brickheads’ against each other in a quest to win the title of LEGO Masters and $100,000 in prizemoney.

Campaign credits

Client: Nine Entertainment Co
Creative: In house – Nine Entertainment Co
Media owner: oOh! media