B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Pinterest
  • Agency Scorecards
  • Anthony Albanese
  • AFL
  • The Growth Distillery
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: oOh!media Vies For LEGO Masters Title With Bus Shelters Around The Country
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > oOh!media Vies For LEGO Masters Title With Bus Shelters Around The Country
Campaigns

oOh!media Vies For LEGO Masters Title With Bus Shelters Around The Country

Staff Writers
Published on: 8th May 2019 at 11:25 AM
Staff Writers
Share
2 Min Read
Hamish Blake in a lego bus stop
SHARE

oOh!media is vying for the LEGO Masters title with bus shelters around the country.

The multi-format campaign combines Commute by oOh! Street Furniture assets with oOh!’s extensive network of classic and digital assets across the retail, roadside, office and cafe environments.

oOh!media’s chief customer officer David Scribner said the eye-catching special builds and creative content across oOh!’s other formats exemplify how an integrated campaign can fully utilize oOh!’s Out of Home ecosystem to effectively reach and engage meaningful audiences.

HAMISHAGAIN

Scriber commented: “The LEGO Masters bus shelters are unmissable to commuters across Brisbane, Sydney, Melbourne, Perth and Adelaide, and the integration with retail, roadside, office towers and cafes will deliver a campaign reach of close to 8.3 million.

“Whether you’re a LEGO® enthusiast or not, the campaign is capturing the attention of Australians through its creative impact and scale.

“This is no doubt supporting the strongest launch of a reality format by any network this year.”

Nine’s group marketing director, Karen Madden, said the special-builds across Commute by oOh!’s Street Furniture assets helped bring the LEGO Masters campaign to life.

Madden added: “oOh! has helped us take LEGO Masters from the small screen to the streets of major cities around Australia, by creating a high-impact and tangible execution brick by brick and making bus shelters LEGO® Masterpieces,”

The network’s brand new series, puts 8 pairs of ‘brickheads’ against each other in a quest to win the title of LEGO Masters and $100,000 in prizemoney.

Campaign credits

Client: Nine Entertainment Co
Creative: In house – Nine Entertainment Co
Media owner: oOh! media

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: hamish blake, Lego, Nine, oOh!Media
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

The Pistol team photo.
Agency Scorecard: The Pistol
17/07/2025
Agency Scorecard: Mediahub
17/07/2025
Guzman y Gomez’s Steven Marks: Marketing Is Revenue
17/07/2025
Telstra’s Anna Jackson: Creativity Is Fragile In Nature
17/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?