The Toy Giant has unveiled it’s latest prototype a Lego brick made partly from recycled drink bottles.
According to The BBC, Lego aims to have the recycled bricks available to customers within two years.
The brick prototype is made from PET plastic from discarded bottles. PET plastic is short for polyethylene terephthalate and is widely used for packing food and beverages.
The recycled PET is combined with strengthening additives to make the brick durable.
The Guardian has reported that the toymakers have up to 150 people working towards making the brand more sustainable.
The toymakers will invest up to $400 million in US dollars over the next three years towards its sustainability ambitions.
Tim Brooks, Lego’s vice president of environmental responsibility, said in a statement: “The biggest challenge on our sustainability journey is rethinking and innovating new materials that are as durable, strong and high quality as our existing bricks — and fit with Lego elements made over the past 60 years.
“We know kids care about the environment and want us to make our products more sustainable. Even though it will be a while before they will be able to play with bricks made from recycled plastic, we want to let kids know we’re working on it and bring them along on the journey with us.
“Experimentation and failing is an important part of learning and innovation. Just as kids build, unbuild and rebuild with LEGO bricks at home, we’re doing the same in our lab.”
