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Reading: Campaign: Indie Sydney Shop Ward 6 promotes Aboutlife Stores
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B&T > Advertising > Campaign: Indie Sydney Shop Ward 6 promotes Aboutlife Stores
AdvertisingMedia

Campaign: Indie Sydney Shop Ward 6 promotes Aboutlife Stores

Andrew Grey
Published on: 8th July 2014 at 7:24 PM
Andrew Grey
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1 Min Read
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Ward6 have launched a campaign for natural market place store, Aboutlife.

The chain has just launched a new store in Double Bay, Sydney.

As part of the campaign to demonstrate how fresh its produce actually is, a live dairy cow was lead through the area’s high class streets with a sign “fresh milk from about life” emblazoned on it.

The campaign also includes outdoor, suburban press and targeted social media.

Vegetables

Jodie Stewart, founder said: “The clever, original thinking that Ward6 provided really made a huge impact on the most important store launch in our company history.”

  • Agency: Ward6
  • Creative Director: Hugh Fitzhardinge
  • Creative Director: Grant Foster
  • Art Director: Brooke Harvey
  • Writer: Dan O’Bey
  • Strategic Planner: Tom McGillick
  • Senior Account Director: Andrew Grey
  • Account Co-ordinator: Courtney Lovell
  • Client: Aboutlife Natural Marketplace
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By Andrew Grey
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Since childhood I have been interested in marketing and advertising. I am proud to have now worked in the industry for over 10 years. In that time I have managed campaigns for a variety of brands spanning Australia, New Zealand, UK and EMEA. This experience has resulted in a proven track record in leading fully integrated strategic initiatives in brand building and rebranding to digital and social media. My management style is based on forging strong client relationships and building a positive team spirit, seeing these as integral in developing successful campaigns.

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