Ward6 have launched a campaign for natural market place store, Aboutlife.

The chain has just launched a new store in Double Bay, Sydney.

As part of the campaign to demonstrate how fresh its produce actually is, a live dairy cow was lead through the area’s high class streets with a sign “fresh milk from about life” emblazoned on it.

The campaign also includes outdoor, suburban press and targeted social media.

Jodie Stewart, founder said: “The clever, original thinking that Ward6 provided really made a huge impact on the most important store launch in our company history.”

• Agency: Ward6
• Creative Director: Hugh Fitzhardinge
• Creative Director: Grant Foster
• Art Director: Brooke Harvey
• Writer: Dan O’Bey
• Strategic Planner: Tom McGillick
• Senior Account Director: Andrew Grey
• Account Co-ordinator: Courtney Lovell
• Client: Aboutlife Natural Marketplace