LEGO’s Officially The Most Popular Brand On YouTube With Over 10B Views

Published on: 24th July 2020 at 11:21 AM

Staff Writers

1 Min Read

Forest Row, East Sussex, UK - November 30th 2011: Lego Men shot in home studio on white.

LEGO has officially become the most popular brand on YouTube with a record 10.4 billion views as of June 2020.

With over nine million subscribers, the LEGO YouTube channel has popular posts on the latest LEGO movies, animations, and series from different LEGO themes.

The data was gathered by Buy Shares and places the Danish toy group as the most popular brand on the social video sharing site.

Coming in at number two is kid-friendly channel Vat19 with 5.8b views – almost half of LEGO’s total views. Third is IDJVideos.TV with 4.5b views.

The channel popular video game Angry Birds also ranked highly coming in at number four with 4.46b views, while Kids TV HD EggVideos channel had 4.25b views.

Buy Shares data also revealed that the LEGO Group’s operating profit globally between 2009 and 2019 grew 272.42 per cent.

TAGGED: Lego, YouTube

By Staff Writers

Follow:

Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.