At the 2025 Women in Media National Conference, a panel of crisis communication and reputation management experts will tackle the toughest PR disasters, from executive misconduct and product failures to tone-deaf campaigns and the dreaded ‘non-apology’.
The session, ‘Crisis Comms: Surviving the Storm’, will take place on Friday 15 August at ICC Sydney, bringing together voices in communications, psychology, and media strategy.
Panellists include Sue Cato AM, partner at Cato & Clive, an adviser on high-stakes corporate issues, with more than 30 years of experience in strategic communications and special situations management.
Also joining will be Sally Cray, chief communications officer at the Reserve Bank of Australia. With over two decades of experience in government and business, Cray leads the RBA’s new communications department.
Adam Ferrier, founder and chief thinker at Thinkerbell will also join. Ferrier is a consumer psychologist, crisis strategist, author, and familiar face on programs like Gruen and The Project.
The session will be moderated by professor Monica Attard OAM, journalist and co-director of the UTS Centre for Media Transition.
From the impact of public scrutiny to the challenge of rebuilding trust, the panel will explore how to survive the storm and what to do when you find yourself at the centre of one.
“Everyone has a strategy until they get punched in the face,” Cato said.
