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Reading: LEGO, Amazon, Lexus & Nivea Top List As Best Global Brands For Customers
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B&T > Marketing > LEGO, Amazon, Lexus & Nivea Top List As Best Global Brands For Customers
Marketing

LEGO, Amazon, Lexus & Nivea Top List As Best Global Brands For Customers

Staff Writers
Published on: 1st May 2020 at 8:40 AM
Staff Writers
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Copenhagen, Denmark - February 14, 2015: Color photo of a big pile of colorful Lego bricks. The photo is taken in a toy shop in Copenhagen. The Lego bricks fill the entire photo.
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Across the world are globally renowned brands that people recognise and love. But how good are the world’s most valuable brands when it comes to customer service?

And how happy/unhappy are the customers with each of these brands? Small Business Prices have revealed the Forbes 100’s most valuable brands analysing their customer review ratings, the number of reviews and their social media following to determine which are the most popular amongst customers.

Small Business Prices analysed Review.io, TrustPilot and SiteJabber data to find out the best companies for consumers/customers.

The total number of reviews was added up across all three sites and an average index score for each company was taken. Data from Twitter, Facebook and Instagram followers for each company was looked at to reveal which is the most followed on social media/the most popular. Companies that did not have data for all metrics were excluded.

With LEGO ranking first, how do other brands compare?

The top 10 global brands for customers are:

Rank Company
1 LEGO
2 Amazon
3 Lexus
4 Nivea
5 SAP
6 Coca-Cola
7 Pampers
8 Costco
9 Facebook
10 Audi

 

 

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TAGGED: Brands, Google, Lego
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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