Across the world are globally renowned brands that people recognise and love. But how good are the world’s most valuable brands when it comes to customer service?
And how happy/unhappy are the customers with each of these brands? Small Business Prices have revealed the Forbes 100’s most valuable brands analysing their customer review ratings, the number of reviews and their social media following to determine which are the most popular amongst customers.
Small Business Prices analysed Review.io, TrustPilot and SiteJabber data to find out the best companies for consumers/customers.
The total number of reviews was added up across all three sites and an average index score for each company was taken. Data from Twitter, Facebook and Instagram followers for each company was looked at to reveal which is the most followed on social media/the most popular. Companies that did not have data for all metrics were excluded.
With LEGO ranking first, how do other brands compare?
The top 10 global brands for customers are:
| Rank | Company |
| 1 | LEGO |
| 2 | Amazon |
| 3 | Lexus |
| 4 | Nivea |
| 5 | SAP |
| 6 | Coca-Cola |
| 7 | Pampers |
| 8 | Costco |
| 9 | |
| 10 | Audi |
