Lego Unveils Brilliantly Fun New Campaign That’s A Celebration Of Kids’ Imagination
You can create some pretty amazing things using Lego bricks and so bringing that to life is certainly no easy feat.
But that’s exactly what the brand’s managed to do in a new global campaign that was created in-house.
Called “Rebuild the World”, the spot follows a hapless knight’s attempt to cross a river with a little help from a myriad of rather colourful friends. B&T won’t spoil the ending.
The ad will run across TV, digital, Spotify, out-of-home and ecommerce channels.
Check out the wonderful fun below:
Commenting on the work, Lego Group chief product and marketing officer Julia Goldin said: “We remain in awe of the creativity, optimism and resilience that children show every day- and how, through play, they can develop the essential life skills not only to imagine, but to create, a brighter future.
“The Rebuild the World campaign is a celebration of this and provides a showcase for the inspiration that we can all get from coming together and collaborating creatively to overcome challenges,” Goldin said.
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