It’s the truck that’s got everyone talking.
Tesla’s highly-anticipated Cybertruck was launched last Friday and according to company CEO Elon Musk, has already received around 250,000 preorders.
And while the Cybertruck promises to give drivers a super-powerful, all-electric, battery-powered vehicle, it is now most famous for a disastrous launch event.
In case you’ve been living under a rock, Musk asked the company’s design chief Franz Von Halzhausen to test the strength of the vehicle’s ‘armour glass’ windows by throwing a metal ball at it.
Hilariously, not one but two windows shattered during the onstage fail.
While Musk initially laughed off the disaster – which caused company share prices to plummet – the joke has continued across social media in recent days.
Additionally, the truck’s distinct shape and futuristic style have been a source of amusement for a number of social media users.
View this post on Instagram
Back in 1982, Blade Runner director Ridley Scott envisioned what the world would be. The sci-fi cult classic starring Harrison Ford was set in November 2019 — depicting flying cars, unpredictable climate, futuristic cities, and much more. ⠀ ⠀ So we wondered: how does the film's future look against today's reality? Swipe to find out.
But perhaps the best response has come from toy company LEGO, which had a not-so-subtle dig at Tesla when promoting its very own truck.
“The evolution of the truck is here. Guaranteed shatterproof,” LEGO said in the cheeky social media posts.
The evolution of the truck is here. Guaranteed shatterproof ? pic.twitter.com/RocTEkzzwI
— LEGO (@LEGO_Group) November 27, 2019
And according to CNET, the joke is actually first appeared on LEGO’s Australian Facebook page.
“That is most cold-blooded tweet I have ever seen,” one user responded to the Twitter post.
But users were quick to point out that despite being ‘shatterproof’, LEGO’s toy truck carries hazzards of its own.
“Can hurt your feet,” said one person. “Just don’t tread on it,” said another.
What? Our bricks? Never … ?
— LEGO (@LEGO_Group) November 28, 2019
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]