Cartology has crowned the best in retail media effectiveness overnight with Mutti awarded the 2024 Campaign of the Year winner for Woolworths Supermarkets and The Lego Group awarded the 2024 Campaign of the Year winner for BIG W.
From over 47 nominations and 19 finalists, Beiersdorf, MCoBeauty, Mutti, Patties Food Group and Snackbrands Australia have been crowned category winners, alongside the overall 2024 Campaign of the Year winners; Mutti and The Lego Group.
“We’ve been in Retail Media for over five years, working hand in hand with partners to deliver impactful work. The calibre of campaigns we’ve seen this year has cemented what good retail media looks like and elevated more than ever the impact it can achieve,” said Cartology’s managing director Mike Tyquin.
“These award-winning campaigns truly redefine retail media excellence and share some common threads that we’re seeing across our most impactful campaigns. They’re built on a foundation of clear objectives, supported by deep customer insights to inform solutions and measurements that link back to the objectives. We also see a truly integrated creative approach across the customer journey, ensuring the right message at the right time for customers. By understanding customers, these campaigns deliver not just a fleeting impact, but long-term engagement and growth”.
“It was great to see the collaboration and partnership across our suppliers, commercial teams and the Cartology business to drive results,” added 2024 Campaign of the Year judge and Woolworths Group’s managing director, CustomerX Jane Danziger.
“These winning campaigns transformed the digital and physical shopping experience into immersive brand experiences. By weaving creativity throughout the customer journey – they capture attention, foster engagement, and ultimately, etch the brand into the customer’s memory, all while delivering an exceptional customer experience”.
The 2024 Cartology Campaign of the Year winners are as follows:
2024 Cartology Campaign of the Year | Woolworths Supermarkets
Mutti
2024 Cartology Campaign of the Year | BIG W
The Lego Group
BIG W: Best use of Customer Insight category winner
MCoBeauty
Woolworths: Best Digital Strategy category winner
Beiersdorf Nivea
Woolworths: Best use of Customer Insight category winner
Unilever Lynx Fine Fragrances
Woolworths: Best NPD Campaign category winner
Snackbrands Australia Thins
Woolworths: Best Omnichannel Campaign <250k category winner
Mutti
Woolworths: Best Omnichannel Campaign >250k category winner
Patties Food Group, Four’N Twenty
