Famed toy brand LEGO has unveiled a new global campaign and, as you’d expect, it’s wonderful fun.
Called “Rebuild the world”, the spot’s the work of famed Parisian agency BETC in collaboration with the LEGOAgency.
The campaign follows the chase between a clever rabbit and an unlucky hunter. Directed by the multi award-winning Traktor (Stink films), the adventure unfolds in the kind of world that only a child playing with LEGO bricks could create.
Check out the glorious spot below:
Commenting on the ad, LEGO’s CMO ulia Goldin said: “Rebuild The World is all about seeing where imagination takes us and celebrating the natural creativity of children.
“We want to encourage and help kids around the world to develop and retain these skills as they grow older.With this campaign, we want to inspire people of all ages to unleash their creativity to create a world of infinite possibilities through LEGO play.”