Snap has announced a new partnership with Linktree that will let anyone using its Snapchat photo-sharing app put a link in their bio.
Previously, only brands and Snap Stars — the biggest creators on Snapchat and part of a special program — were able to put a link in their bio to a different site or platform.
The partnership with Linktree had originally been announced in April but it has now rolled out the new tech and will let anyone with a public profile add the link. Though, Snap only allows users over 18 to create a public profile.
The link-in-bio will also work the other way, with users able to plop an “Add me on Snapchat” button to their Linktree landing page.
“At Snapchat, we are obsessed with improving the creator experience and introducing more ways to build meaningful relationships with your audience,” said Jim Shepherd, director, global creator partnerships at Snap Inc.
“With our exclusive partnership with Linktree it’s never been easier for creators on Snapchat to share all of their passions with their followers and leverage the power of both platforms, turning their audience into customers that will ultimately grow their business.”
With this integration, Linktree is also offering three months of Linktree Pro. Premium subscriptions include extra features like email and phone number collection, embedding the latest tweets and YouTube videos and NFT lock.
“Linktree exists to help anyone own, curate, grow and monetize their digital universe, which is why we are thrilled to partner with Snapchat as the exclusive link in bio platform for Snapchat Public Profiles,” added Sam Else, director of business development at Linktree.
“It’s now incredibly easy for anyone to harness the power of both platforms to grow their audience and business via our seamless integration.”
Snap has been on a mission lately to arrest its financial woes by making its ad product more compelling for brands. Its most recent financial results showed a seven per cent drop in revenue with the company bemoaning economic headwinds and changes to the way it measures campaign success. This is despite earlier indications that traffic to Snap’s ad buying service was up by 127.5 per cent year-over-year in April.
However, the roll-out of this new Linktree integration and recent changes to its revenue-sharing system for creators show that the company might be looking to make up lost ground on its social rivals.
