DoubleVerify & IAS launch Attention Measurement For Snapchat
B&T looks forward to a tool that shows which advertisers still use…
Snap Study Reveals Almost 60% Of Australian Parents Haven’t Used Online Safety Parental Controls
Of the 57% who say they’re not using parental controls, we have…
‘It’s In A Different Category’ – 36 Months Backs YouTube Exemption From Age Restrictions & Outlines What’s Next
36 Months happy to fight for kids being kicked off social, but…
Snap Grows Revenue, Narrows Losses In Q1 As Macro “Headwinds” Could Stymie Growth
Snap CEO adopts the unhappy face filter reporting these Q1 numbers.
Snapchat: Huge Opportunity For Advertisers As Gen Z Are Grateful, Optimistic & Motivated In Significant Shift From 2024
Snap says it isn't all doom and gloom in Zoomer world. Notwithstanding…
Online Safety Expert Says Social Media Age Restrictions Should Focus On Features
Big tech cries foul of Gov's proposed YouTube exemption. B&T still wonders…
Snapchat Launches Council For Digital Wellbeing Program For 14-16 Year Olds To Shape The Future Of Online Safety & Digital Wellbeing
Snap taps the yoof to help it up its online safety efforts.…
Snap Delivers Strong Q4 Growth & Increased Engagement Off The Back Of AR Advancements
Dog ear filters & natty brand integrations doing the numbers for Snap…
Snapchat Partners With McDonald’s To Test Promoted Places On Snap Map
Finding your nearest McDonald's just got easier for Snapchat users. Particularly the…
Tony Keusgen Departs Snap, Ryan Ferguson Appointed New MD ANZ
Ryan Ferguson steps into the Snap hot seat as Tony Keusgen departs.…
Sportsbet Under Fire As Snapchat Filter Ads Reportedly Slip Through To Aussie Kids
Kids reportedly subjected to Sportsbet ads on Snapchat. Parents groups said to…
Landmark Social Media Ban For Kids Under 16 Passes Amid Heated Debate
If there's a certainty about tech, the more you try & ban…
Social Media Giants Warn Albo’s Proposed Bill Could Create “A Licence To Be Online”
Thought this whole ban on kids under 16 using social media would…
Snapchat Brings Location Sharing To Family Centre
With threats of a ban emanating out of Canberra, social media giants…
DoubleVerify Strengthens Media Quality Authentication On Snap With Brand Safety & Suitability Measurement
Is Snap one of the tools in your marketing kit bag? Read…
Snap Launches New Ad Products To Boost Advertiser Performance
Snap unveils a raft of products to boost advertiser performance. But first…
Earnings: Snap Revenue Up, Losses Narrow; Amazon Ad Business Grows 20%
Why pay to see Nasdaq goings on when B&T's notoriously financially irresponsible…
Snap Snaps Up Google’s Ryan Ferguson For Head Of Sales Role
Google's Ryan Ferguson jumps ship to rival Snap. Says he will miss…
‘Efficiency, Matchmaking & Celebrating The Work’ – Industry Leaders Explain Their Trip To Cannes
Here, B&T chats with top adlanders about the benefits of attending Cannes.…
Snap APAC President Ajit Mohan In Cannes: Snap Has “More Resonance” With Creatives Than The Other Tech Platforms
B&T caught up with Snap's Ajit Mohan recently in Cannes. We also…
Snap’s Sales Lead Matt Coote Steps Down
Snap's sales lead Matt Coote calls it a day after eight years.…
Snapchat & Alter Agents Research Illustrates The Powerful Impact Of AR On Sustainability
New Snap study shows the value of AR on sustainability. Absolutely no…
Snap’s ANZ Agency Lead Ellie Rogers Steps Down Amid Restructure
Ellie Rogers says family was a big part in her next career…
Snap Hails 2023 As “Pivotal Year,” Still Makes $2B Loss
Poor old Snap, when will it ever catch a break?
Google, Microsoft & Snap Boast Impressive Ad Results In Third-Quarter Earnings
Filthy rich tech giants take on a whole new level of filth…
Peloton Pinches Kathryn Carter From Snap Inc For GM Role
Peloton has appointed former Snap Inc exec Kathryn Carter to the position…
Snap’s My AI Chatbot Goes Rogue & Users FREAK OUT
In further evidence the Terminator movies were a biographical harbinger of doom…
Snap “Excited” By ROI Boost For Advertisers Despite 4% Drop In Revenue
Whenever Q2s arrive at B&T there's a fight amongst the journos to…
Snap Launches AI-Powered Anime Lens To Make Your Japanese Dreams Almost A Reality
Snap has launched a new generative AI lens called "Anime" for its…
Snap Now Lets Everyone Put A Link-In-Bio, Not Just Brands
Often thought one of Snap's downsides was its lack of a link-in…
Snap Inc. Appoints Ogilvy As Its PR Agency Of Record
Snap Inc names new Aussie PR agency. Not that it's necessarily got…
Oh Snap! Former Meta Sales Exec Ellie Rogers Reappears At Snapchat
Further evidence as to why you shouldn't do a nude run at…
Snap Poaches Quantium’s Tony Keusgen For Managing Director ANZ Role
Tony Keusgen takes up MD role at Snap ANZ. Declares he's always…
Snap Launches New Ad Tools After Disappointing Recent Revenue
Snap puts aside disappointing revenues to unveil new ad tools. However, staff…
Snap Revenue Down 7% As Ad Earnings Slump
Snap's revenues plunge seven per cent on ad earnings slump as Miranda…
Snap Expands Creator & Shopping Programs With More Features
Recently thought Snap's creator & shopping programs could do with a zjoosh…
Snap Pinches Microsoft’s Global Head Of Advertising
Read into this Snap move what you will. Failing that, don't read…
Snap Says “Sorry In Advance” For New AI Cock-Ups
"It's a feature, not a bug!" scream Snap execs ahead of imminent…
Snap Partners With ReachOut To Help Aussies Ally With LGBTQIA+ Community
PRIDE has officially kicked off, so it'll be all things gay for…
Snap Asia-Pacific GM Kathryn Carter To Depart
Kathryn Carter used the Christmas/New Year's break to mull her departure. So…
