Snapchat has expanded its creator monetisation program to anyone with at least 50,000 followers, 25 million monthly Snap views, and posts at least 10 Stories a month.
The change was announced at Snap’s Partner Summit overnight where the company announced a raft of business changes.
Should creators meet the expanded criteria, they will be entered into Snapchat’s Spotlight reward program which places ads within creators’ stories and provides them with a recurring source of cash payouts.
“Already, creators in an early pilot of the Stories revenue share program are posting more often to Snapchat, and our community is loving the content they’re creating,” the company said.
“The total time Snapchatters spend watching Stories from these creators in the US has more than doubled year over year,” it added.
Creator content will also be coming to the Snap Map and the company is making it easier to find creator content on its Stories and Spotlight features. Creators will be able to tag their location to show other users the places they’re visiting.
A new save Story feature will let Snapchatters save their favourite moments — or most lucrative brand deals — on their profile, helping more users find the content.
Plus, creators will be able to add a Linktree to their public profiles, helping users find more of their content.
Snap’s augmented reality (AR) tools are not new but now it is expanding its tools to its clients. It is offering retailers the chance to use AR to help shoppers try on products within their own apps and websites. AR Try-On lets shoppers try on new styles of clothing, footwear and accessories in real time.
3D viewer, meanwhile, is an interactive product visualisation experience that lets shoppers review every angle and detail of an item. The fit finder lets shoppers try on clothes virtually, with a “highly accurate fit” and size recommendations for their “unique body shape and fit preferences.”
All the features are controlled by a front-end dashboard with a Shopping Suite SDK letting retailers integrate the tools. Plus, Snap has a dedicated team to help businesses in the onboarding process.
It has also launched AR mirrors in-store, letting Snap’s clients bring AR to stores, events and other physical spaces. This will let customers try on products, play with fun experiences, and encourage them to share content and receive information about the products in store.
Brands such as Nike have already made use of the AR mirrors and Snap reckons that deploying one can make customers 82 per cent more likely to recommend the store to their mates. It has also partnered with Coca-Cola to create an AR vending machine prototype offering customers AR experiences, rewards and more.
Finally, Snap has expanded its partnership with Live Nation to “enhance” festivals and events with AR tech. Revellers at the likes of Creamfields, Lollapalooza, Rolling Loud and Reading and Leeds will be abe to help them make their way to the right stages and find their friends if they’re lost in the crowd — provided they can see straight in the first place.
