Seven has used this morning’s Upfronts to announce a partnership with real-life entertainment, Discovery, on the launch of 7food network coming to Channel 74 on December 1st.
With a 24/7 smorgasbord of the world’s most popular food shows, 7food network is set to inspire, entertain, empower and educate Aussie foodies hungry for food, cooking, culture, travel and adventure.
Program highlights include first run seasons of international Food Network favourites Guy’s Grocery Games, Food Network Star, Chopped, Restaurant: Impossible, Diners, Drive-Ins And Dives, Cutthroat Kitchen and Iron Chef America.
The icing on the cake for dessert lovers will be new seasons of Best Baker In America, Spring Baking Championship and Kid’s Baking Championship, plus brand new episodes of Ridiculous Cakes.
These programs join the best Gordon Ramsay offerings from the UK and US and Food Network staples such as Mystery Diners, Bizarre Foods With Andrew Zimmern, Cake Master, Cake Wars, The Great Food Truck Race, Restaurant Stakeout and Giada At Home.
7food network will also reheat and serve seasons of popular Australian originals including MKR, Better Homes And Gardens, Zumbo’s Just Desserts, Fast Ed’s Fast Food, Anh Does Vietnam, My France With Manu, Manu’s American Road Trip, My Ireland With Colin and Aussie BBQ Hereos.
The faces of 7food network include global icons Gordon Ramsay, Guy Fieri, Bobby Flay, Alton Brown, Rachel Khoo, and Ted Allen, along with much-loved local chefs Manu Feildel, Pete Evans, Colin Fassnidge, Fast Ed, Karen Martini and Adriano Zumbo to name a few.
In due course, Seven will spill the beans on its original content plans for 7food network.
Seven’s head of scheduling, Brook Hall, said: “Food is a major part of our DNA at Seven and always has been. Food brings Australians together with the people they love and food brings audiences to the screens of Seven. We’re excited for 7food network to serve our core 25 to 54 audience more quality food content from home and abroad, anytime, on every platform, backed by the power of Seven.”
Seven’s network sales director, Natalie Harvey, said: “7food network will add a new flavour to our already dominant network position and offer advertisers an engaged and of course, hungry audience.
“Leveraging the power of Seven combined with the strength of the number one women’s digital network, Pacific, plus West Australian Newspapers, means we will be launching with a bang.
“I don’t believe there has even been, or will ever be a better platform and better timing to launch such a rich and engaging content platform.”