Red Ventures-owned websites CNET, ZDNET and GameSpot have signed an exclusive ad representation deal for Australia and NZ with Scroll Media. The agreement means all ad sales for the ANZ territory will be handled by Scroll Media.
CNET, ZDNET and GameSpot were formerly owned by CBS Interactive and were sold in 2019 to American global media and tech company, Red Ventures. Red Ventures owns a large stable of websites reaching 246 million monthly users globally.
With over 25 years of trusted perspectives on products and technology, CNET has become an authority for recommendations that guide consumer decisions. ZDNET is the preeminent brand in the business, with coverage of the trends, tech and opportunities that help professionals stay a step ahead at work and in life. It is useful for professionals seeking to research business-related trends and solve business problems, and it helps brands connect their message to this IT cohort.
For over 26 years GameSpot has been a popular destination for fans seeking gaming news, reviews, features and in-depth analysis of video games, movies, shows and comics plus editorial coverage of major gaming events like E3. Alongside niche brands like Giant Bomb and Game FAQs, it creates a games portfolio that reaches a high-value audience of passionate gamers with the means and intent to take action on gaming and other lifestyle purchases. GameSpot has a unique reach of 3.4m users in ANZ per month.
Scroll Media managing director Jane Ormsby said, “We are thrilled to be representing the ad sales for GameSpot, CNET and ZDNET giving advertisers highly engaging access to these trusted tech and gaming publications.”
The Australian sales team of Scroll Media is headed up by Adam De Roma (lead image) who has over 10 years experience in digital advertising sales particularly in gaming, tech and sports. Adam and his team sell impactful formats such as SkyBoxes across CNET, ZDNET and GameSpot with high engagement results.
CNET VP of Partnerships, Matt Rowell said, “having Scroll Media’s local ad sales expertise on the ground in Australia helps us take the commercialisation of our tech and gaming properties to the next level while at the same time expanding our brands for consumers to navigate purchases and decisions.”
Established in 2018, Scroll Media manages the outsourced ad sales for a number of premium publishers including Healthline.com, Supercars.com.au and Accuweather, and is growing its customer base of media agencies in Australia, India and New Zealand via direct bookings and programmatic.
