Samsung Smashes Records With Galaxy Z Pre-Sales

Samsung Smashes Records With Galaxy Z Pre-Sales

Samsung Electronics Australia has announced record pre-order sales for its latest Galaxy Z Series foldable smartphones, ahead of the Australian on-sale date for the new devices this Friday. 

With devices officially on-sale from 10 September, total pre-order numbers for the Galaxy Z Fold3 and Galaxy Z Flip3 are 20 percent ahead of Galaxy Note 20 last year, which was launched at a similar time in 2020. The pre-orders alone for latest two Galaxy Z Series smartphones will see Samsung connect more foldable devices than in the previous 12 months, a clear indication that more Australians are keen to adopt the folding form factor.

Additionally, the limited-edition Thom Browne range of Galaxy Z Flip3 and Z Fold3 is completely sold out ahead of general availability. These devices, coupled with the Galaxy Buds2 and Watch4, as well as S Pen with a Galaxy Z Fold3, retail for $3,199 and $4,699 respectively, further reinforcing Australian consumers’ appetite for super-premium smartphones.

Australian consumers are also opting for a greater range of personalisation. For the first time, the majority of Samsung smartphones sold during pre-order are in colours other than black. With a variety of colours to choose from, 50 per cent of customers have chosen a Phantom Green or Phantom Silver Galaxy Fold3, while two-thirds of the Galaxy Z Flip3 units sold are a colour other than black, including almost 30 per cent being the striking Lavender tone. 

Garry McGregor, Vice President, Mobile Division,  Samsung Electronics, said, “We’re immensely proud and encouraged by the pre-sales for the new Galaxy Foldable and wearable range, proving Australians desire for best-in-class mobile innovation continues. These results have been achieved in an environment where almost 50 percent of telco retail stores are closed in Australia, forcing our customers to experience our upcoming products via digital experiences through Samsung and our valued partners. We cannot wait to get these incredible products into the hands of Australians on Friday September 10.

 




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