Quadrant.io has partnered with LiveRamp to bring its best-in-class audience data to the LiveRamp platform and its marketplace of data buyers across Asia Pacific.
LiveRamp IdentityLink connects people, data, and devices across the digital and physical worlds, powers the people-based marketing revolution and allows consumers to safely connect with the brands and products they love. Quadrant, meanwhile, provides purpose-built mobile location-based audience data that helps advertisers and marketers understand and meet their unique campaign needs. Quadrant’s primary focus on location data caters to an essential need of this group to understand real-world behaviour, movement, and intent.
Quadrant.io commercial director Julien Escande said: “We’re delighted to partner with LiveRamp as we continue to expand the availability of our high-quality audience data to advertisers and marketers across Asia Pacific. This partnership will be invaluable to Quadrant in opening up new channels where our data can be found and purchased based on customers’ needs. We look forward to seeing more of our audience data making its way onto some of the world’s leading advertising and adtech platforms, through LiveRamp.”
LiveRamp country manager for ANZ Natalya Pollard [feature image] said: “LiveRamp prides itself on enabling customers to access only the highest quality audience data and empowering customers to innovate by making data accessible and meaningful. This partnership with Quadrant sees us continuing to deliver on that commitment. Starting today, Quadrant’s audience data will be available through hundreds of integrations we have in Australia and New Zealand, with plans to include the wider APAC region. As we expand the range of data available on our platform, our customers continue to enjoy more choice and selection while not compromising on quality.”
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