How People-Based Identity Will Change The Way Marketers Think About Success
Work in marketing? Is your measure of success keeping your gout under control? Think again with this informative read.
Opinion
LiveRamp Appoints Deb O’Sullivan VP, Enterprise Sales ANZ
It appears the insidious American title of vice president continues its all pervasive march on the Australian lexicon.
LiveRamp And The Trade Desk Combine For Cookieless Solution
LiveRamp and The Trade Desk prepare for a cookieless world. And in further bad news, Delta Goodrem is touring.
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Publift And LiveRamp Launch Partnership For Small And Mid-Sized Publishers
Don't know if you fall into the "small to mid-sized publisher" range. Think Chihuahua to Labradoodle when reading this.
PubMatic And LiveRamp Combine Forces For Cookieless Solution
Despite B&T's image choice here, by "cookies" we mean the internet browser thing, not the tasty girl guide's version.
Journalism’s Saviour Or Excessive Regulation? Google And Facebook Prepare To Pay For News
A mandatory code between media companies and tech giants has the ability to address existing imbalances of power and hel...
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LiveRamp Launches ‘Safe Haven’ For Permission-Enabled Data Sharing
Liveramp has launched LiveRamp Safe Haven – a new platform that enables secure, permission-enabled data sharing for ...
Quadrant Partners With LiveRamp To Expand APAC Audience Data
Quadrant.io has partnered with LiveRamp to bring its best-in-class audience data to the LiveRamp platform and its market...
LiveRamp Announces Data Network Partnership With illion
Data provider illion has joined the LiveRamp Data Network as a data partner. The introduction of illion to the programm...
Should Your Marketing Strategy Be Data-Driven Or People-Based?
The old "data versus people" marketing conundrum has reared its ugly head here; despite the attractive people involved.
Identity Is The Future Of Digital Marketing. Here’s Why
In this guest post, Dean Capobianco (pictured below), LiveRamp’s managing director of emerging markets across the Asia...
Opinion
Ladbrokes Takes Over Goa’s Newest ICONIC Billboard
Driving through Brisbane's Fortitude Valley lately & overcome with an urge to gamble heavily on the horses? Blame this.
All Bets Are Off: Saatchi & Saatchi Win Ladbrokes Creative Account
Saatchis breaks out of the barrier, gets the rails run, goes the whip to the fetlocks and wins Ladbrokes by a nose.
Idiotic Ad Campaigns Only Serve To Normalise Problem Sports Gambling
Ads can be plainly stupid argues Russell Jackson, but have the current spate of online gambling ads reached a new low?
