“The Cookieless Era Dawns”: Yahoo DSP & LiveRamp Announce Full Integration Of Yahoo ConnectID Across Major Publishers
The Yahoo DSP in partnership with LiveRamp (NYSE: RAMP) has announced that…
LiveRamp To Acquire Habu To Accelerate The Power Of Data Collaboration
LiveRamp & Habu cement their position as the Torvill & Dean of…
LiveRamp & Yahoo Partner To Scale Addressability Across The Ad Ecosystem
LiveRamp, the data collaboration platform, and Yahoo today announced an expanded partnership…
The Trade Desk, Magnite & LiveRamp Deliver Growth, PubMatic Flat In Q2 Earnings
B&T's calling this your Q2 earnings wrap. We even considered wheeling out…
Pinterest & LiveRamp Expand RampID User Identifier Partnership To Australia & NZ
Don't have the foggiest about this headline? Trust us, you'll have no…
Beyond The Sandbox – How Marketers Can Prepare For The Fast-Approaching Cookie Armageddon
Yes, this headline contains "cookie armageddon". Yes, it's B&T's desperate attempts to…
Why Retailers & Brands Need Data Collaboration
In this guest post, LiveRamp COO Melanie Hoptman, says with the end…
LiveRamp Collaborates With Adobe To Enable Omnichannel People-Based Targeting & Measurement
For some people, this will be the best thing they read all…
Publift Hires New CTO And Head Of Operations
Australia-based publishing monetization company Publift has kicked off the financial year by…
More Than 70 Ad Tech Platforms And 400 Publishers Adopt LiveRamp’s ATS
This is great news for LiveRamp, although it does mean writing another…
OpenX And LiveRamp Expand Partnership
OpenX sounds like Elon Musk's rockets that keep exploding on lift-off, but…
Imagining Life After Cookies With LiveRamp’s Deb O’Sullivan
We've busted out the crystal ball to take a look into the…
How People-Based Identity Will Change The Way Marketers Think About Success
Work in marketing? Is your measure of success keeping your gout under…
LiveRamp Appoints Deb O’Sullivan VP, Enterprise Sales ANZ
It appears the insidious American title of vice president continues its all…
LiveRamp And The Trade Desk Combine For Cookieless Solution
LiveRamp and The Trade Desk prepare for a cookieless world. And in…
Publift And LiveRamp Launch Partnership For Small And Mid-Sized Publishers
Don't know if you fall into the "small to mid-sized publisher" range.…
PubMatic And LiveRamp Combine Forces For Cookieless Solution
Despite B&T's image choice here, by "cookies" we mean the internet browser…
Journalism’s Saviour Or Excessive Regulation? Google And Facebook Prepare To Pay For News
A mandatory code between media companies and tech giants has the ability…
LiveRamp Launches ‘Safe Haven’ For Permission-Enabled Data Sharing
Liveramp has launched LiveRamp Safe Haven – a new platform that enables secure, permission-enabled…
Quadrant Partners With LiveRamp To Expand APAC Audience Data
Quadrant.io has partnered with LiveRamp to bring its best-in-class audience data to…
LiveRamp Announces Data Network Partnership With illion
Data provider illion has joined the LiveRamp Data Network as a data partner.…
Should Your Marketing Strategy Be Data-Driven Or People-Based?
The old "data versus people" marketing conundrum has reared its ugly head…
Identity Is The Future Of Digital Marketing. Here’s Why
In this guest post, Dean Capobianco (pictured below), LiveRamp’s managing director of…
Ladbrokes Takes Over Goa’s Newest ICONIC Billboard
Driving through Brisbane's Fortitude Valley lately & overcome with an urge to…
All Bets Are Off: Saatchi & Saatchi Win Ladbrokes Creative Account
Saatchis breaks out of the barrier, gets the rails run, goes the…
Idiotic Ad Campaigns Only Serve To Normalise Problem Sports Gambling
Ads can be plainly stupid argues Russell Jackson, but have the current…
