Social media is a dangerous game, and when brands hop on board and try to play, sometimes the results aren’t exactly what you’d expect – or want for that matter. Today is no exception, with KFC Australia tweeting out a very unexpected promo.

This morning, the fast food chain down under tweeted the following cringeworthy photo, with the caption, “Something hot and spicy is coming soon”.

The promo picture is nothing short of raunchy, and Twitter wasted no time sharing its opinion on it, retweeting it 1300 times. KFC Australia has since deleted it, but the internet is forever and so people everywhere are keeping the joke alive.

Are you fucking serious? Nice job, this totally hasn’t set back women 50 years. @KFCAustralia @TheGingerarchy

— Arthur Chu (@mangina_affect) April 14, 2016

@KFCAustralia anyone looking for a job in social media, looks like KFC will be advertising a new role very soon.

— David Kock (@stupidbomberfan) April 14, 2016

this is weird; you have made me feel weird. @KFCAustralia

— Brooklyn Middleton (@BklynMiddleton) April 14, 2016

all i’m saying is that it works with a lot of @KFCAustralia ads pic.twitter.com/6H9FLbPzKw

— ☹ Illy Bocean ☹ (@IllyBocean) April 15, 2016

Looks like @KFCAustralia has deleted their tweet about a man’s syphilitic chicken dick pic.twitter.com/0XTYfAjc2W

— mat whitehead (@matwhi) April 15, 2016