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Reading: Nike Unveils Cheeky Spot For Its New Range Of Phantom Boots
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B&T > Advertising > Nike Unveils Cheeky Spot For Its New Range Of Phantom Boots
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Nike Unveils Cheeky Spot For Its New Range Of Phantom Boots

Staff Writers
Published on: 14th August 2018 at 10:01 AM
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Nike’s not exactly a brand known for its sense of humour, tending to use the inspiration of sport to plug its gear and shoes.

But a new spot from Wieden & Kennedy Amsterdam proves the sportswear giant can poke some fun at itself.

The ad, to promote the brand’s new Phantom range of football boots, tells of a mysterious player whose legend grows to phenomenal proportions.

It’s big budget and features a raft of the game’s stars including Ronaldinho, Neymar, Gennaro Gattuso and Andrea Pirlo. Check it our below:

https://www.youtube.com/watch?v=2XJoon7tsRA

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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