NewsLifeMedia has licensed leading digital lifestyle brand Buro 24/7 from founder Miroslava Duma and will launch Buro247.com.au in early 2015.
One of the fastest growing lifestyle sites in the world, Buro 24/7 is a culture, lifestyle and fashion digital news bureau. It was born from the distinctive style, opinion and reportage of digital media powerhouse Miroslava Duma.
Buro247.com.au will provide original Australian content while leveraging the global resources of Buro 24/7.
NewsLifeMedia CEO Nicole Sheffield said: “We are thrilled to be launching Buro 24/7 to the Australian market. Miroslava Duma is a global fashion and lifestyle force, in fact more Australians are searching her name than the total combined search for our competitive set, so we know that there is already a keen appetite for her brand in Australia.
“NewsLifeMedia is committed to bringing Australia the best digital and social content from around the world. VogueAustralia leads in the prestige women’s market in this country and our aim for Buro247.com.au is for it to work hand-in-hand with vogue.com.au in terms of scale and lead in the women’s market. These brands don’t just comment on and interpret trends, they create them.”
Buro 24/7 Australia will take this highly successful digital brand and marry it with coverage of local cultural influencers who have a distinctive global view and appeal. The fully responsive site and social channels will launch with its own local editorial team and an Australian visit from founder Miroslava Duma in time for Australian Fashion Week.
Duma said: “We are honoured to announce the launch of Buro 24/7 Australia in partnership with NewsLifeMedia, an innovative and forward thinking company with an impeccable reputation and a great professional team. We anticipate this partnership to be extremely fruitful and longstanding.
“Australia has been on our radar for some time now as we love its vibrant culture, wonderfully warm people and its unique and fast growing fashion scene. We hope that the launch of Buro 24/7 Australia will break down barriers and open the world up to all that Australia has to offer in fields of fashion/culture/lifestyle and much more.”
NewsLifeMedia lifestyle publisher Nick Smith said: “Already successful in attracting premium audiences and brands across the globe, Buro 24/7 will complement and bolster NewsLifeMedia’s prestige portfolio of Vogue Australia, GQAustralia and Vogue Living. Buro247.com.au will be aimed at a younger affluent female market and we will be offering sophisticated integration across digital, social and experiential channels to deliver innovation for lifestyle, fashion, beauty and premium advertisers.”
Buro 24/7 began in 2011 as a small start-up. It is now taking the world by storm and currently operates in six regions including Russia, Central Eastern Europe, Ukraine, Kazakhstan, Azerbaijan and the Middle East.
