Monday TV Wrap: Masked Singer Launch No Match For Ninja Warrior Finale

Monday TV Wrap: Masked Singer Launch No Match For Ninja Warrior Finale

Monday night was a big one in TV-land, with the launch of 10’s The Masked Singer going head-to-head with Nine’s Ninja Warrior Finale, which ultimately won the fight.

Australian Ninja Warrior did 1.06m, peaking with its winner announcement, which saw 1.119m Aussies tune in, according to OzTAM metro data. However, its finale numbers were down 13 per cent on 2019.

Meanwhile, 10’s The Masked Singer season two debuted to 733,000 metro viewers, peaking at 823,000 with its first mask reveal. While not a bad number, it is significantly down on its 2019 launch, which saw 1.16million viewers tune in.

Network 10 Head of Programming, Daniel Monaghan, said: “The Masked Singer Australia has roared back onto our screens with all the fun, spectacle and wackiness Australians have come to love from this show.

“On a highly competitive night, the first episode of the new season performed very well, with 1.13 million viewers nationally for the big reveal and 1 million earlier in the night. The Masked Singer Australia significantly lifted our audience in its timeslot and created real buzz on social media last night. The best is yet to come, with great singing, great dancing and lots of jaw-dropping moments as we reveal who is behind the masks.”

Over at Seven with no launches or finales, its best for the night was Farmer Wants A Wife, which saw 696,000 viewers tune in.

Ninja Warrior led Nine to a primary channel win of 24.6 per cent, while Seven did 16.7 per cent, 10 did 14.0 per cent, ABC did 12.7 per cent and SBS 4.4 per cent.

Here’s how the rest of the night went.

Nine

News did 1.09m, ACA did 770,000, and Hot Seat did 606,000.

Seven

News did 1.21m, The Chase did 645,000 and Home and Away did 660,000.

10

Have You Been Paying Attention? did 623,000 and The Project did 507,000.

ABC

News did 770,000, 7.30 did 646,000, Australian Story did 623,000, Four Corners did 549,000 and Media Watch did 517,000.

All channels share

Nine won the night overall with did 31.4 per cent, Seven did 25.9 per cent, 10 pulled 19.3 per cent while the ABC did 16.4 per cent, and SBS did 7.0 per cent.

Demographic breakdown (all channels) 

People 25-54

  1. Nine – 32.7 per cent
  2. 10 – 25.7 per cent
  3. Seven – 23.4 per cent

People 16-39

  1. Nine –  31.1 per cent
  2. 10 – 30.3 per cent
  3. Seven – 22.2 per cent

 




Please login with linkedin to comment

oztam data TV wrap

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]