NOVA Entertainment has announced the launch of a unique, voice-activated experience for the Nova audience, with the release of an Amazon Alexa skill.
The move sees NOVA Entertainment lead the industry in offering a unique and interactive voice experience for listeners.
With the availability of Nova on Alexa, listeners will be able to interact with a live radio broadcast via voice commands.
Through Alexa, they will be able to ask Nova “Who sings this song?”, “What song is this?” and “What show am I listening to?” or tell Nova that they love a song or want to change the station.
Users will also be able to switch between live broadcast radio and on-demand (catch-up) audio, allowing them to browse through the network’s library of top-rated shows, and even tell Nova which shows they like or dislike.
In the coming months, NOVA Entertainment will release new capabilities to further enhance the user’s experience and introduce unique advertising propositions for clients.
Fayad Tohme, NOVA Entertainment’s chief digital officer said: “Smart speakers, voice UX and constantly-improving AI voice services are becoming increasingly important for audio publishers.
“The mass adoption of voice-enabled devices and conversational experiences is accelerating – with audio content consumption a key driver to its growth.
“NOVA Entertainment’s ambition is to become the Australian market leader in conversational experiences”.
This relationship with Alexa is another addition to NOVA Entertainment’s digital portfolio and represents a further diversification into new, future-facing platforms that include GOAT, the mobile-only, millennial platform, as well as the company’s partnership with Acast to become the biggest commercial podcast player in Australia.