Master Plumbers’ Association Of Queensland Name MediaSmiths As Their Agency Partner

Master Plumbers’ Association Of Queensland Name MediaSmiths As Their Agency Partner
B&T Magazine
Edited by B&T Magazine



Independent media agency MediaSmiths has been appointed to work with Queensland industry body Master Plumbers’ Association of Queensland (MPAQ), kicking off the partnership with a new awareness campaign.

As part of its remit, MediaSmiths will manage both offline and digital campaigns for the association.

MPAQ is the peak industry body representing plumbing contractors throughout Queensland, including sole operators, medium-sized plumbing businesses and large-scale operations. The association advocates for the sector at a state and national level, while also providing high-quality support and services.

MediaSmiths will launch the MPAQ account win with a new, multi-channel campaign aimed at creating awareness for Queensland homeowners on the importance of using a licensed plumber to ensure work is compliant and safe, and using MPAQ’s “Find a Plumber” search tool to search for a licensed plumber.

MediaSmiths business director, Mike Smith, said: “We are very excited to have MPAQ on board with MediaSmiths. We were immediately impressed with the organisation’s commitment to driving innovation for its members and working collaboratively to protect consumers and promote the industry. We’re looking forward to working with the MPAQ team to create media campaigns that promote, inspire, and bring important attention to important plumbing sector issues.

“Our new campaign for the association is an important one – building a greater awareness of the need to use a licensed plumber, drainer, or gasfitter is critical to the safety and well-being of the general public. Using a plumber, drainer, or gasfitter who is not licensed, insured or properly credentialed could lead to potentially hazardous work that is not compliant for customers, so we’re looking forward to bringing this important safety
message to life through a multi-channel media strategy.”

MPAQ executive director, Penny Cornah, said: “We’re excited to create campaigns that promote the use of licensed plumbers, drainers, and gasfitters. A lot of people don’t realise that most plumbing, drainage, and gas work must be completed by someone with a licence, and not doing so may lead to your insurance being voided or dodgy work being performed.”

The MPAQ appointment comes on the back of several recent client wins for MediaSmiths, including national homecare provider Just Better Care, the Australian Dental Association, and Odoo.

The appointment is effective immediately.




Please login with linkedin to comment

Master Plumbers Association of Queensland MediaSmiths

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]