Amazon Prime Video partnered with Martin Solveig & the advertising agency HEREZIE to create a new nocturnal version of his famous video for the worldwide hit ‘Hello’.
The video celebrates the 10th anniversary of the song and highlights the arrival of Prime Video’s exclusive night sessions as part of the Roland-Garros tournament.
For the first time in Roland-Garros’ history, matches will be played at night on the Philippe-Chatrier court, from May 31st until June 9th. These night sessions will be the best match-ups of the day, and available exclusively on Prime Video in France.
Hello’s critically-acclaimed music video has been reworked for the occasion, celebrating the arrival of these unique nocturnal matches with a surprising list.
After his loss to superstar DJ and tennis enthusiast Bob Sinclar in the original video, Martin comes back at Roland Garros for the first ‘night session’. This time, he faces one of the world’s best players: Stan Wawrinka in a new light-hearted five-setter “thriller”.
Much like the original video, this Hello video remake includes several cameos from other celebrities including Bob Sinclar (as the only spectator of the game), famous YouTubers McFly & Carlito (as the referees), Lucas Pouille (as himself), and Prime Video Roland-Garros’ host and journalist Thibault le Rol (as a sport presenter).
Roland-Garros’ coverage begins on Prime Video from 30th May through to the men’s final on 13th June, with the first night session taking place on 31st May. Prime Video’s coverage will include the exclusive live broadcast of night session matches starting at 9pm CEST every evening, featuring the best match of the day.
In addition to the live match coverage, Prime members will be able to watch a pre and post-night session show each match-day. Prime members will also enjoy exclusive daily coverage of all matches played on the Simonne-Mathieu court and live coverage of Men’s and Women’s Singles and Doubles Semi-Finals and Finals, as well as daily highlights of all the action throughout the tournament.
The clip will be launched on the YouTube channel of Prime Video and Martin Solveig and displayed on all major music video channels in France. It will be supported by a hashtag challenge on TikTok, in order to replicate one of Solveig’s celebration dances present in the clip.
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