Wayne is perhaps somewhat of an industry anomaly, a maverick if you will forgive the indulgence. He’s been with Toyota for almost his entire career (bar a stint at Daihatsu). And, over the span of two decades, Wayne has gone from strength to strength as a marketer, starting his career at Toyota as a national sales and marketing manager before moving up the ranks to the position he holds now – chief marketing officer.
What makes me a maverick? If I am considered a maverick, it is only because I have a brave, innovative and creative crew around me who are prepared to challenge the status quo and really push the boundaries. I like to think that it’s my role to create a culture and environment where people can feel confident, safe and inspired. When I look back on our work that fits into the maverick category, I see two things: it’s the result of many minds coming together, and breaking convention
The campaign that I am most proud of would be the rebranding program we are going through now. We started a ‘BrandShift’ program in 2017 with the goal to modernise the brand, put the feeling back into ‘Oh what a feeling’ and elevate our purpose. Two
years in, I can say our brand metrics are at a
A brand that’s not mine but makes me jealous with rage would be GoPro. Its digital marketing is genius. They have also transformed into an e-commerce success story without the costs of traditional advertising and content development. It’s remarkable.
My best tip for marketing grads is simple: fortune favours the brave. If you work hard and put in the hours, opportunities will arise. Be aware, you will have as many failures as successes, however, this is what will make you an exceptional marketer.
Best piece of advice you’ve ever received?
You have two ears and one mouth – use them in that ratio.
Any hidden talents?
Cooking. From Malaysian to Italian, cooking most nights of the week is a labour of love.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]