Wayne is perhaps somewhat of an industry anomaly, a maverick if you will forgive the indulgence. He’s been with Toyota for almost his entire career (bar a stint at Daihatsu). And, over the span of two decades, Wayne has gone from strength to strength as a marketer, starting his career at Toyota as a national sales and marketing manager before moving up the ranks to the position he holds now – chief marketing officer.
What makes me a maverick? If I am considered a maverick, it is only because I have a brave, innovative and creative crew around me who are prepared to challenge the status quo and really push the boundaries. I like to think that it’s my role to create a culture and environment where people can feel confident, safe and inspired. When I look back on our work that fits into the maverick category, I see two things: it’s the result of many minds coming together, and breaking convention
The campaign that I am most proud of would be the rebranding program we are going through now. We started a ‘BrandShift’ program in 2017 with the goal to modernise the brand, put the feeling back into ‘Oh what a feeling’ and elevate our purpose. Two
years in, I can say our brand metrics are at a
A brand that’s not mine but makes me jealous with rage would be GoPro. Its digital marketing is genius. They have also transformed into an e-commerce success story without the costs of traditional advertising and content development. It’s remarkable.
My best tip for marketing grads is simple: fortune favours the brave. If you work hard and put in the hours, opportunities will arise. Be aware, you will have as many failures as successes, however, this is what will make you an exceptional marketer.
Best piece of advice you’ve ever received?
You have two ears and one mouth – use them in that ratio.
Any hidden talents?
Cooking. From Malaysian to Italian, cooking most nights of the week is a labour of love.
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.