LinkedIn has just announced the launch of LinkedIn Lead Accelerator, a lead generation and nurturing product that connects companies with the right professionals at the right time with the right content. The announcement follows the acquisition of Bizo in August 2014.
LinkedIn Lead Accelerator is the most significant of the five products in the company’s newly expanded and integrated Marketing Solutions suite. It enables marketers to deliver relevant advertisements and content to both anonymous and known high-value prospects anywhere online.
The expanded suite of solutions seeks to help address continuing challenges faced by marketers looking to more effectively impact sales pipelines. For example, 95 per cent of web visitors do not provide an email address. Of the 5 per cent who do, only 1 in 5 will open the prospecting emails they get.
“Most marketers are converting less than 1 per cent of all possible leads. Now, with a full-funnel, end-to-end suite of solutions, we are looking to help marketers increase their reach and drive higher quality leads to their sales teams, ultimately impacting revenue,” said Matt Tindale, director, LinkedIn marketing solutions, Australia and New Zealand.
Lenovo, Salesforce, Samsung and VMware are a few of the 100-plus pilot customers already leveraging LinkedIn Lead Accelerator globally, with positive results. In Lenovo’s case, its cost per lead decreased by 60 per cent.
LinkedIn Lead Accelerator is available globally and will be sold via a quarterly or annual subscription.
In addition to LinkedIn Lead Accelerator, the expanded product suite now includes LinkedIn Network Display which offers marketers the opportunity to engage the LinkedIn audience, wherever they travel online, as well as LinkedIn Onsite Display, Sponsored Updates and Sponsored InMail.
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