LinkedIn Launches Nifty New Web Lead Generator

BELCHATOW, POLAND - APRIL 10, 2014: Closeup photo of Linkedin icon on mobile phone screen. Popular social network.
SHARE
THIS



LinkedIn has just announced the launch of LinkedIn Lead Accelerator, a lead generation and nurturing product that connects companies with the right professionals at the right time with the right content. The announcement follows the acquisition of Bizo in August 2014.

LinkedIn Lead Accelerator is the most significant of the five products in the company’s newly expanded and integrated Marketing Solutions suite. It enables marketers to deliver relevant advertisements and content to both anonymous and known high-value prospects anywhere online.

The expanded suite of solutions seeks to help address continuing challenges faced by marketers looking to more effectively impact sales pipelines. For example, 95 per cent of web visitors do not provide an email address. Of the 5 per cent who do, only 1 in 5 will open the prospecting emails they get.

“Most marketers are converting less than 1 per cent of all possible leads. Now, with a full-funnel, end-to-end suite of solutions, we are looking to help marketers increase their reach and drive higher quality leads to their sales teams, ultimately impacting revenue,” said Matt Tindale, director, LinkedIn marketing solutions, Australia and New Zealand.

Lenovo, Salesforce, Samsung and VMware are a few of the 100-plus pilot customers already leveraging LinkedIn Lead Accelerator globally, with positive results. In Lenovo’s case, its cost per lead decreased by 60 per cent.

LinkedIn Lead Accelerator is available globally and will be sold via a quarterly or annual subscription.

In addition to LinkedIn Lead Accelerator, the expanded product suite now includes LinkedIn Network Display which offers marketers the opportunity to engage the LinkedIn audience, wherever they travel online, as well as LinkedIn Onsite Display, Sponsored Updates and Sponsored InMail.

Please login with linkedin to comment

Brendon Cook Nestle

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.