'Like-for-like' TV and online video ad metric

There is just under a month to go until the inaugural Cairns Crocodiles Awards presented by Pinterest! Today, as our judges deliberate over a year’s worth of hard work, we celebrate some of the incredible entries in the Healthcare category sponsored by Alternaleaf. The Cairns Crocodiles Awards celebrate the best examples of creativity in marketing […]

I think we can all agree that being front and centre is a better place to be than back and off centre.

We venture a bet that viewers had no nails left by the end of this game!

Brands finally understanding the potential of netball in Australia. And that's despite the Matildas' ongoing efforts.

Posted 8 hours Ago

Opinion

by B&T Magazine

AI may be the route to a smarter & efficient humankind, but for most of us it means "Shit, I'm going to lose my job!"

Belinda Shaw certainly not shy of challenge as she shifts from a cement firm over to a ticketing one.

Do you think shooting hoops would be a better use of your spare time than drinking heavily? Discover the truth here.

B&T can't recommend Qatar Airlines enough. Qatar itself would give Hell's fires a run for their money such is the heat.

Despite some adverse press, this is probably the correct thing to do by the sports retailer.

Are ready-meals the new status symbol of the super busy? Much like hands-free phones & wanky personalised number plates?

With all this talk of the Chinese government spying on us, B&T embarrassed we haven't got that much to be spied about.

Just by attending Cannes In Cairns you can help save the Reef! Which may offset the damage you do not saving your liver.

Sydney's getting its own whisky month. Topics of conversation to avoid include the Middle East & Peter Dutton's head.

B&T loves the Sydney Film Festival & not just because it enables us to wear black turtlenecks & say noir over & over.

Worrying study finds half of Aussies pessimistic about the future. An overwhelming majority detest the McPlant burger.

The demographer & futurist predicts a rosy future for Australia's ad industry. Alas, no tips for Randwick this Saturday.

As much as B&T applauds Coles on this charity initiative, we do ask for less 'Locomotion' through the in-store stereo.

The IAB's calling for speaker submissions for its MeasureUp conference. Also looking to loan an overhead projector.

Have trepidations about purchasing an EV? This eight-part TV show's for you. Simply can't afford one? Watch on, anyway.

As much as you love adland, do you often think you'd be better off had you become a plumber? Prove mum was right here.

Barbie was undoubtedly the marketing success story of 2023. B&T still leading the 'Margot for PM' calls into 2024.

Does the bowl of fruit on your kitchen bench need immortalising? Top news as M&C Saatchi's art initiative returns.

Thought to yourself "that Ian Thorpe fellow's been quiet of late"? 10's celeb edition of Amazing Race is where it's at.

As much as B&T applauds Greenpeace, its ads leave you feeling like you got the gas, water & phone bill on the same day.

The only thing better than a round of beers arriving is the sight of a bag of Smith's between the drink carrier's teeth.

Among the many joys of having young children is that they will seriously watch any old shit on TV.

The question has to be asked - do Tigers play on an ancient Indian burial ground given their ongoing spate of bad luck?

New study reveals humorous ads "entertain and surprise consumers". Here's hoping Julia Morris doesn't get any ideas.

Someone has clearly told Aussie workers AI wont steal their jobs, but might help them get to the pub more quickly.

Mamamia one of the first indie publishers to be really playing in the AI space. Well, the only one really.

New appointments to the OMA board of directors today. Monthly meetings' finger sandwiches to remain strictly egg or ham.

Bastion's Harry Roth off to this year's Cannes creative academy. May wear his Wallabies jersey to ruffle feathers.

News & quiz shows dominate last night's TV viewing. Further proof of our interest in the Middle East & steak knives.

Could Farmer Wants A Wife help Network Ten out of this mess?

Royalties generated by Aussie artists on Spotify in 2023 hit $275 million. Shannon Noll's contribution reached $4.45.

New study reveals Aussies' love of second-hand fashion. Meaning it's now very cool to smell of moth balls.