In this monthly column with NGEN, the Media Federation of Australia’s (MFA) training program for media professionals with less than five years of experience, Nine’s Jenna du Preez makes the case for career progression through the strength of weak ties.
I’m currently working in my dream role as a client solutions executive within Nine’s Powered team. I had my eye on this role for a while and I got here by investing in my weak ties.
The phrase “you are who you hang with” isn’t just reserved for high school. As we embark on our careers, the real power to progress is to invest in your weak ties, according to clinical psychologist Meg Jay, who specialises in the development of twentysomethings.
Weak ties are friends of friends, or acquaintances you met at an NGEN event, or that person you bump into in the kitchen at work every Tuesday.
At the other end of the spectrum, strong ties are the people who play a crucial role in our lives – the ones we vent to, or who support us when we need a pep talk before an important presentation at work. But while there is a firm place for these strong ties in our lives, growth only comes when you step outside of your comfort zone.
We all know by now that when you surround yourself too much with like-minded people, ultimately you limit what you know, who you know and where you’ll go.
Which is why, Jay says, the strength of our weak ties has the potential to unlock success. Weak ties force us to communicate from a place of difference and therefore open our minds to new possibilities. While your attitude can influence your behaviour, your behaviour can also influence your attitude. Pushing yourself to do something new has the potential to shift your perception and learn something along the way.
An easy way to start investing in your weak ties is by asking someone you admire and respect for advice. Ask them how their role works, about their career path, or to provide feedback on some recent work you’ve done. Keep in mind we’re all busy, so it’s important to be specific about what you’re asking of them.
This is exactly how I landed my current role in Nine’s Powered team. I did some research, set my sights on a role and then worked my way there. Remember you are in the control room of your career and you have agency to chase where you’d like to go.
In turn, you can buddy up with the newest member in your team and help introduce them to our industry. A coffee before an NGEN event is a nice way to start, if you ask me. This can pay dividends into the future because you never know who you’ll end up working with! These connections promote and push us into thoughtful growth and change, so my advice is to reach and out and nurture those weak ties.
And like I said, getting involved in NGEN is another great way to nurture weak ties and turn them into strong ties. I’ve been an NGEN Committee member since March 2023 and it’s been one of the most rewarding experiences of my career.
The next NGEN event you attend, make a promise to yourself to say hello or connect on LinkedIn with someone new. You never know where that might take you! The 2024 NGEN calendar is out now and there are so many engaging topics this year, I’ve already locked in eight sessions and can’t wait.
Some of the best parts of being on the NGEN Committee have been getting to know other committee members, learning and improving my skills and being able to champion NGEN within Nine. I’m passionate about investing in the next generation and being a big sponge when it comes to learning. You can never stop learning!
Read more of the Inside NGEN series:
- Inside NGEN: Val Morgan Outdoor’s Jayde Mavrik On Finding Your Passion
- Inside NGEN: ARN’s Gabi Price On The Mentors Who Shaped Her Career
- Inside NGEN: Wavemaker’s Andrew Sintras On Why You Shouldn’t Pass Up A Chance For Coffee With The Big Boss
Please login with linkedin to commentInside NGEN
NAB, in partnership with TBWA\Melbourne and Mindshare, has unveiled its latest campaign dubbed “Wrangle Your Money”. The national campaign demonstrates how NAB is supporting and empowering customers to make better financial moves. As part of the “More Than Money” brand platform, the latest work comes at a pivotal time as the country continues to grapple […]
Activation Union is thrilled to announce the appointment of Bree Mankin as Managing Partner. In this pivotal role, Bree will spearhead the agency’s growth initiatives and client strategy, leveraging her extensive experience and innovative approach in delivering exceptional results for her clients. With over two decades of experience in marketing and communications, Bree is a […]
Toyota Australia has launched its highly anticipated new all-electric vehicle, the bZ4X, on Australian shores through a nationwide integrated campaign. Spearheaded by a big spot, the campaign was created by independent creative agency HERO, which sees a typical EV sceptic named Barry behind the wheel of an all-new Toyota bZ4X much to the surprise of […]
Canva has announced its very first podcast: Design Surfaces. Covering all areas of design, from brand campaigns to UX flows, the podcast digs deep into the intricate parts of designers’ brains to unearth valuable insights, unique perspectives, and what makes them tick. The Design specialty at Canva is made up of some of the most […]
SBS is searching for its most daring, unflinchingly fearless and boundary-smashing factual format yet, issuing a call out for impactful ideas for new documentary series unlike anything seen on Australian screens before, with up to $50,000 in development funding on offer. Announced this morning at the Australian International Documentary Conference (AIDC) in Melbourne, SBS is […]
Full-service media agency Resolution has appointed Sarah Truong as head of investment to lead the agency’s investment product. Sarah joins from PHD where she was Group Investment Director for half a decade. With 14 years’ experience in the media industry including seven years at media agency, Carat, Sarah a proven track record for delivering results-driven […]
Brisbane Economic Development Agency (BEDA) has launched a new domestic tourism campaign, Brisbane Favours the Bold, this week, appealing to those who search for the unexpected to discover the new Brisbane. Created in partnership with VML and dentsu Queensland, the campaign aims to redefine perceptions of Queensland’s thriving capital, strengthen awareness of Brisbane’s leisure offering, […]
Are Media, Australia’s leading omnichannel content company for women, today unveiled the keenly anticipated first issue of the new ELLE Australia magazine. The 244-page Bright Young Things issue – featuring actor Sophie Wilde on the cover – clearly stamps ELLE Australia as the fashion bible for smart, stylish Gen Z and millennial women who love […]
The Sydney Roosters are facing a huge amount of fallout over allegations that Spencer Leniu made an on-field racial slur against Broncos player Ezra Mam in yesterday’s Las Vegas season opener. Mam filed an official complaint against Leniu after the Roosters prop allegedly called the Broncos five-eighth a “monkey” on the field. Leniu tried to […]
To celebrate International Women’s Day, The Association for Data-Driven Marketing and Advertising (ADMA), has launched a new initiative to honour and spotlight the dynamic women in the marketing sector across the country. Lead image: ADMA Website This year, as the world embraces the theme #InspireInclusion for International Women’s Day on March 8, ADMA is asking […]
KIA's marketing boss coy on how much all these stars cost. Was even more coy on the bar tab at the end of the shoot...
With the Easter break historically one of the busiest on our roads, Nine.com.au and Drive today launched a month-long campaign to raise awareness of the importance of defensive driver training courses. Too many young drivers are killed or injured on our roads each year. Younger drivers are the most overrepresented group in this tragic statistic, […]
Rolling Stone Australia publisher The Brag Media has today unveiled a stellar list of nominees for the 2024 Shure Rolling Stone Australia Awards, which return to Sydney on Tuesday, March 26, with a star-studded party to celebrate Aussie music. For the first time, the 2024 edition of the awards will take place at Ivy Sydney […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]