How To Make Your Virtual Team A Successful Team

A laptop, notebook with pen, eyeglasses, and cell phone on hotel room bed.
SHARE
THIS



With the COVID-19 outbreak sweeping across the world and social distancing now the new norm, the way we work has – perhaps forever – changed.

For most marketers, remote working is the new norm. This means a new set of skills, new technology and video calls in pyjamas.

But it also changes the way teams operate with one another.

In this blog post released by Marketo, an Adobe company, Planet head of marketing Dan Purvis runs through the four key areas of remote work success for marketing teams.

trust

Just like a real-life team, your virtual team must be built around trust. However, there are certain aspects that must be reimagined for this new working style.

Namely, teams can reinforce a sense of trust through regular calls, video chats or any other type of team meeting possible.

Setting clear expectations is also an effective tool for remote teams.

While setting specific ‘rules’ can be overbearing, agreeing upon a set of boundaries that are in line with the expectations on on-site employees can help create better outcomes for remote teams.

security

Whether at home or in the office, security is a must for any team.

Cyber security experts are already warning that the mass move to work from home is creating an opportunity for hackers.

This is because when team members work from home, they are more likely to use non-standard software and procedures when going about their daily tasks.

To mitigate this risk, teams should use online IT support to ensure everything that is being done remotely is being done in a 100 per cent secure environment.

nurture relationships

For many, working from home not only means being stuck inside all day, it also means missing out on those close relationships they have built with their colleagues through time.

But these relationships don’t have to suffer just because in-person contact is not currently possible.

Social media can be a good tool for ensuring these relationships stay in-tact and continuing a sense of team culture in the virtual world.

Video calls are also useful here, but with a clear social agenda.

Productivity tools  

Productivity tools serve as a useful way to keep team members updated with the activities of the rest of the team, without bombarding them with constant notifications and emails.

These tools are specifically designed to make work processes quicker and more effective.

Some examples of good productivity tools for marketing teams are Slack, Trello, Google Drive, Dropbox and Evernote.

Finding the right software, or combination of different programs, for your team will allow for effective workflows for your remote team.

To find out more tips and tricks on utilising remote workforce, register for Marketo’s ‘Let’s Get Digital Bootcamp’ webinar series here.

 

Please login with linkedin to comment

Adobe marketo

Latest News

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks
  • Technology

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks

An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]

by B&T Magazine

B&T Magazine
Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]