Following a successful four-year relationship, Australian energy provider Momentum Energy has re-appointed Havas Media without pitch and expanded the agency’s role.
In addition to CRO (Conversion rate optimisation) and Media, Momentum has increased Havas’ scope of work to include data solutions and analytics.
Using the same team to drive CRO, analytics and media out of a single agency will allow Havas to create and deliver more efficient, data-driven marketing strategies.
The broadened remit cements a relationship that has seen Havas Media become a trusted advisor that is viewed as an extension of Momentum’s own team.
“We are thrilled to continue the close relationship with Momentum that we have shared over the last four years. We truly see ourselves as an extension of the marketing team and are excited to continue working together to challenge the energy category through the smart use of data and application of efficient tech strategies that continues to deliver business results,” Havas Media Melbourne general manager Naomi Johnston said.
Momentum Energy Marketing Lead Claire McClelland added, “We love working with the team at Havas. They have been an awesome support for us, especially through the last crazy year of lockdowns. They’re a super capable team who we really value.”
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