They may be almost a decade old, but Evian’s “babies” are showing no sign of ageing with the Swiss water bottler dragging them out for their latest instalment.
The global campaign, titled “Baby Bare Necessities”, is the work of incumbent creative agency BETC.
It features the babies dancing, riding and singing their way through a hip-hop rendition of The Jungle Book’s The Bare Necessities all sung by rising rap star Jay Prince.
There’s also a nod to the brand’s Wimbledon sponsorship, with the women’s world number one tennis player, Garbiñe Muguruza, also featuring.
Check out the fun spot below. Although some of the camera angles made B&T feel slightly woozy:
Commenting on the spot, BETC founder and chief creative director Remi Babinet said: “We tried to capture all the wisdom and swagger of Baloo [the bear from the Jungle Book] in a way that still felt modern and celebratory.”
Evian’s global brand VP Patricia Oliva added: “We’ve been using babies for more than a decade as a metaphor of youth and today we wanted to give the babies a voice.
“Because today living young is living with a sense of purpose, speaking up, advocating for a life that’s conscious and optimistic.”