B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • Federal Election
  • Cannes Lions
  • State of Origin
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: DrinkWise & Clems Melbourne Launch ‘The Internet Remembers’ For Xmas Partying
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > DrinkWise & Clems Melbourne Launch ‘The Internet Remembers’ For Xmas Partying
AdvertisingCampaigns

DrinkWise & Clems Melbourne Launch ‘The Internet Remembers’ For Xmas Partying

Staff Writers
Published on: 10th December 2018 at 10:48 AM
Staff Writers
Share
3 Min Read
SHARE

DrinkWise and Clemenger BBDO Melbourne have launched a campaign for the responsible drinking organisation titled ‘The Internet Remembers’.

Launched to coincide with the Christmas party season, the campaign has been developed to encourage young Australian drinkers to adopt a responsible attitude to alcohol by reminding them that ‘The Internet Remembers’ what happens when they’re drunk.

After all, once an embarrassing moment is posted online, it’s forever memorialised for all to see.

The campaign launches via a public art exhibition consisting of five stone plinths touring multiple nightlife destinations around Melbourne across December, with each plinth containing a surprising augmented reality experience.

Once the digital experience is activated, a bronze statue depicting an embarrassing drunken situation appears on-your mobile screen, with a voiceover narrating the story – much like those that feature in art galleries across the globe.

DrinkWise CEO Simon Strahan says the campaign has been launched as a timely reminder for young Australians to drink responsibly ahead of the festive season.

Strahan said: “The way we use social media nowadays means that moments we wish we could forget can often live on digitally, and we hope that using that insight as a relevant and timely reminder will help young adults take a more moderate approach to alcohol consumption.”

Clemenger BBDO Melbourne creative directors Ant Phillips and Rich Williams said: “Whether it’s a public display of urination or projectile vomiting whilst your boss holds your hair back, the internet remembers everything.

“We hope the thought of becoming a viral sensation for all the wrong reasons will encourage people to change their binge drinking habits for the better.

“This campaign is a stark reminder of what can happen when you don’t.”

The campaign rolls-out across a partnership with Vice, street posters and social content alongside a PR and influencer campaign, with the physical exhibition travelling across Australia in 2019.

CREDITS

Client: DrinkWise

CEO: Simon Strahan

Marketing manager: Nathan Kent

Creative agency: Clemenger BBDO Melbourne

PR: AMPR, Enthral

CGI production: Cadre Productions

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Clemenger BBDO Melbourne, DrinkWise
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Tim Bleakley & Jawad Hassan Join World Out Of Home Organisation
24/06/2025
Journalists Faced A Pandemic Within A Pandemic: New Study Reveals Hidden Toll Of Online Trauma & 24/7 Burnout
24/06/2025
Snap Study Reveals Almost 60% Of Australian Parents Haven’t Used Online Safety Parental Controls
24/06/2025
Only 12% Of Organisations Are Planning To Hire An AI Specialist Over The Next 12-18 Months
24/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?