Full service creation studio, Chimney Group, has merged with California-based content distribution and media solutions leader Vigor, positioning itself as a leader in the global content production and distribution industry.
The announcement comes as Chimney Australia, which is based in Sydney, has been appointed to produce a string of new creative work.
Vigor operates the biggest and most advanced content distribution network and monitoring system in the broadcast industry, managing the delivery of nearly 75 per cent of syndicated TV content in the US, with clients including giants CBS, Fox and Warner.
Founded in 1996 in Sweden, The Chimney Group has built its reputation as an innovative global creative studio with offices in four continents, using a unique mix of creativity and smart content management and distribution. Its client roster includes Netflix, Facebook, H&M, and Atlas Copco, among hundreds of others.
Operational from Spring 2019, with full implementation by March 2020, the new group to be called Chimney Vigor Group (CVG) will be one of the largest privately-owned content studios globally. CVG will employ nearly 500 people and will have offices in the USA, Europe and APAC.
Combining Vigor’s technology experience of managing masses of content, with Chimney’s communications creative solutions, CVG will be able to create, manage and distribute thousands of assets a month of content, expecting to double its revenue and client base in the coming years.
CVG CEO Henric Larsson (main photo) said: “Clients today typically seek hundreds of outputs for a single campaign, compared to just five years ago when they might have been able to get away with a 30-second spot and a handful of cut downs.
“Chimney and Vigor’s combined strengths place us as pioneers in the future of media, entertainment and brand solutions, catering to the key need for faster and more efficient brand development and management — combined with a strong base in creativity.”
Chimney’s Sydney business has enjoyed significant growth over recent months with a number of new business wins.
Chimney Australia partnered with Innocean Worldwide Europe to deliver the launch of Hyundai’s visionary all electric concept car “45” at the International Motorshow in Germany. Chimney were responsible for a suite of films including the “45” launch film.
Other wins include a TVC for swimming pool chemical manufacturer HyClor for its new ‘Own Your Summer’ campaign and social content creative for independent growers’ market Supabarn. In addition, Chimney will produce specialised video content for leading hospitality group Typsy; new social videos for national bike retailer 99 Bikes and a TVC for global animal health company Zoetis in conjunction with creative agency Orchard Health.
Lewis Hunt, managing director of Chimney Group APAC said: “This year is shaping up to be a highly successful year for us, demonstrating that great creative is at the heart of effective communication. We are solidly building our client base both in Australia and internationally by leveraging our global capabilities and local know-how.”
Please login with linkedin to commentChimney Group
Nine claimed the most watched show of the night (its 6pm news bulletin) and best rating reality show (Celebrity Apprentice), however, it wasn’t enough to give it a Sunday night win, with arch-rival Seven pinching the crown. All numbers are OzTAm metro. Seven won the night – namely thanks to its AFL coverage – taking […]
A British man has made the headlines after he savaged an ice-cream vendor on Facebook for slugging him £10 ($A18.30) for two ice-creams with a Flake. Apparently the high cost of the ice confection treat is due to the current heatwave in the UK (temperatures topping 27 degrees in places) that’s led to people overwhelming […]
Adani – the Indian-based multinational that owns the highly controversial coal mine in Queensland’s Galilee Basin – has jumped on the corporate goodwill bandwagon, releasing a climate activism video. The one-minute, 20-second video is called “#ican” and, rather than point the blame at corporates for climate inaction, it infers it’s more an individual’s responsibility. The […]
Facebook is has announced a partnership with Australian Red Cross Lifeblood (Lifeblood) across Australia to help top up the nation’s blood supply with much-needed new donations. Launching as part of Lifeblood’s National Blood Donor Week (14-20 June), Facebook’s new Blood Donations feature has already helped over 100 million Facebook users sign up to receive notifications […]
Twilio Segment has announced the launch of Journeys, a new product built on the Segment CDP that allows marketers to easily build sophisticated customer journeys and orchestrate personalisation at scale, through every channel, and across their entire customer experience stack. A customer journey is the entire experience a customer has while interacting with a brand, over […]
Insight agency TRA has asked 1,000 New Zealanders about their favourite ads, and the top ten ads most liked by the public are also very effective at achieving business results. According to the findings, ASB’s “Ben and Amy” has taken the number one spot, with nearly twice as many people mentioning this ASB campaign as […]
In this guest post, Andy Mellor, regional vice president, ANZ at Kofax, asks what does customer experience look like in this era of privacy and risk? “You never get a second chance to make a first impression.” If only you had a dollar for every time you heard this saying, right? When we talk about customer […]
A French influencer has been snapped travelling in economy despite posting a photo of herself flying business class on social media. Océane El Himer, a Dubai based French model and influencer, posted a photo of herself posing in front of a business class seat on a recent flight, with the caption “Next stop: Monaco. Je […]
Aussie actor and media personality Shane Jacobson has joined forces with Sydney Water to launch a new water conservation campaign called Turn it off, Bob – urging us to think differently about our relationship with water. The campaign launched yesterday, and features Jacobson in character as the likeable larrikin, ‘Bob’, whose long steamy shower sparks […]
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]