B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • EssenceMediaCom
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Champion Launches YouTube Campaign Challenging Aussies To Leave Their Comfort Zones
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Champion Launches YouTube Campaign Challenging Aussies To Leave Their Comfort Zones
Media

Champion Launches YouTube Campaign Challenging Aussies To Leave Their Comfort Zones

Staff Writers
Published on: 2nd September 2022 at 10:18 AM
Staff Writers
Share
3 Min Read
SHARE

Global streetwear label, Champion, has levelled up its YouTube game with the launch of ‘Champion Of’ – a six-part mini-series encouraging Aussie and New Zealand creatives to step outside their comfort zones, unleashing their inner Champions.

The mini-series hero’s six emerging artists and delivers many laughs and entertainment in between raw and candid moments. Unguarded, unmediated, and unscripted, the up-and-comers headlining include Melbourne-based rapper Srirachi (AUS), dancehall rising star Gold Fang (AUS), Melbourne rap squad 3K (AUS), pop and R&B singer Reyanna Maria (AUS), 18-year-old vocal prince Sahxl (AUS), and reggae artist Rubi Du (NZ).

Dropping fortnightly, each bite-sized episode will follow the journey of one artist as they partner up with an expert to mentor and encourage them to embrace the unknown and harness a new skill. From magic to skateboarding, origami and ironing, viewers are in for a wild ride as they are given an exclusive backstage pass into the personalities and quirks of the next gen of local entertainers.

Kicking off episode one, Sydney-based Gold Fang enchants viewers with internationally renowned magician, Tim Ellis. Growing up in Trinidad and Tobago, the 25-year-old versatile artist has long been fascinated with the concept of magic. Throughout the clip, viewers will be mesmerized as Gold Fang swaps the microphone for a deck of cards – the result must be seen to be believed!

Episode two showcases Melbourne-born performer Reyanna Maria, as she learns how to master a skateboard with self-taught skater, Tegan Ryan. As a child, the ‘So Pretty’ singer would watch in awe as other kids carved up their local skateparks, but never had the courage to join them. In just under eight minutes, she finally builds up the courage to face her fears and learns how to ‘ollie’ (the hard way). Will she nail it or stack it? Fans will have to tune in to find out.

“Champion Of marks a new chapter in the evolution of the brand across Australia and New Zealand. We wanted to provide a platform for local artists to further build their fanbase and connect with new audiences by getting outside of their comfort zones and letting their personalities shine,” said Rory O’Halloran, brand manager, Champion AUS NZ. “It’s authentic, fun, and oh-so engaging. We can’t wait to hear what local audiences think.”

The brand has long been committed to supporting local and emerging artists, shining a light on their journeys, and spotlighting their craft. Every challenge and every new experience endured is an opportunity to take oneself to a higher place. Designed for everybody, Champion transcends the gym, the studio or the street, Champion is for the love of your craft, whatever you choose.

Champion Of is now streaming on YouTube with new episodes every fortnight.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Champion, YouTube
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?